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Brand guides define the acceptable uses of your logo, color palette, font choices, photography style, and tone of message across all online and offline mediums. At its simplest, a brand is the consistency of experiences a customer has with your business. That isn’t limited to experiences with your product. It’s more expansive than that and

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What is Employer Branding?

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Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among

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Importance of Branding

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To determine the Importance of Branding, Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. Making the importance of Branding top of mind.

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Spark the Ville is by the Prospect Area Chamber of Commerce. aimed at the Louisville business community. This month’s speaker is 3rd District U.S. Congressman John Yarmuth. Congressman Yarmuth shares how he bought LEO magazine. Then sold it and finally transitioned into a political career. Congressman John Yarmuth is also the Chairman of the House

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If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search

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