You’re hearing about Core Web Vitals’ introduction to the search landscape. Then there’s some other Google Page Experience Update coming sometime in 2021.
continue reading
These are not in any particular order or of importance. Not all the Google ranking factors or SEO signals you comply with depending on your content. But if you are giving it your best effort, here’s a list to go by. The Most Important SEO Google Ranking Factors: Domain Signals Core Web Vitals Page Signals
continue reading
There’s a line of thought in advertising something like this: some work wins awards, and others sell products. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that, I mean the focus often blurs between what is appealing to the artistic sensibilities
continue reading
Page speed is a critical SEO factor affecting your search rankings. Understand the hosting and web technology that powers your business.
continue reading
Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client, including maintaining a brand’s identity well, cohesive campaigns and strategic thinking, access to specialists, and more. What Is A Marketing Retainer? A marketing retainer is a long-term agreement between a company
continue reading
When you think of ads and advertising, what comes to mind? For most people, it’s usually television or print advertising. For some, it may be web banner ads and pre-roll ads seen on YouTube. Others may think of Google and Adwords. But philosophically, it goes much deeper than that. “Advertising” means so much more than
continue reading
Brand guides define the acceptable uses of your logo, color palette, font choices, photography style, and tone of message across all online and offline mediums. At its simplest, a brand is the consistency of experiences a customer has with your business. That isn’t limited to experiences with your product. It’s more expansive than that and
continue reading
Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among
continue reading
If you are running a WordPress website, and have had your eye on all the ADA news going on, you might like this list of web accessibility plugins for your WordPress website. There are 3 levels of ADA compliance. A, AA, and AAA. For an overview of each, check out our ADA Web Compatibility Page.
continue reading
Web Design is important because when someone lands on your webpage, they either will stay, and possibly convert. Or perhaps they will leave and turn to your competitor. Web Design is something that is often taken for granted when things are going well online for a business. The need for a good website is shoved
continue reading