Posts in Category: Podcast

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We are diving into brand message more. What is it? What is the passion behind your brand and why these are important in your business strategy. Skip ahead on Youtube by chapter below: 00:00​ – Intro 02:13​ – Mitch’s Tidbit 07:30​ – Why does your brand exist? 09:30​ – What is brand message? 13:00​ –

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Storytelling is instrumental to building a brand, but you must catch the attention of your customers first. In this final episode of our three-part series about storytelling, we talk about the idea of creating Spectacle. >> Listen to the full Elements of Storytelling series: Part 1 | Part 2 Chapter 1-2: Mitch’s News First up,

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In this second part of a three part series, we’re discussing the elements of storytelling. This episode is Theme and Dialogue.  NerdBrand Podcast – Episode 38 Here on the podcast we continue discussing our love movies, and all things in the “nerd” culture as we believe that is THE culture of the day.  Often the

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Here on the podcast we love movies, and all things in the “nerd” culture as we believe that is THE culture of the day. Therefore, nothing is coincidence with advertising in movies, email, social media, and more. NerdBrand Podcast – Episode 37 In this episode we’re discussing the elements of storytelling. Starting with the “why”

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Brand evolution is the practice of making gradual changes in response to customer feedback. This often affects the brand’s creative aesthetic, strategic messaging, position in the marketplace, staffing, and more. While a brand evolution shares similarities to a rebranding, the two concepts aren’t interchangeable. A rebrand is a significant shift in how your brand looks

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We’re back for part two of our series on brand diversification. In part one, we talked about the value of brand extensions and discussed a few off-the-wall extensions from brands like Tesla and KFC. This episode, we’re deep diving into the concept of brand dilution. Brand dilution occurs when brands push a bit too far

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On this episode of the NerdBrand Podcast, we’re diving into how brands diversify. This episode kicks off a three-part series starting with Brand Extensions.  What’s A Brand Extension?  A brand extension (sometimes called a category extension) is when a brand uses its established name or an established product line to launch a new product or category.

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On this episode of the NerdBrand Podcast, we’re taking a dive into storytelling and your brand story. Grabbing someone’s attention in today’s world is difficult, so telling your brand story in a compelling way is critical to succeeding. But what if your story is mundane or just plain boring? That’s not the case. Not everything

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Marketing sounds so serious, but modern-day advertising is much different than it was 30 years ago. It’s informative, entertaining, and moves audiences emotionally to make purchase decisions. So let’s talk about funny ads. Funny ads can make a brand – but where is the line? On this NerdBrand Podcast episode, we’re discussing: Why humor is

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Would you like to play a game? Would you like to listen to a podcast? In true Halloween fashion, on this episode of the NerdBrand podcast, we’re talking about marketing lessons we can learn from horror movies and how can you join the fun this season as a brand? Franchises are brands. It’s a stretch,

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