Posts in Category: Podcast

Brand attributes are both functional and emotional associations that are assigned to a brand. They can establish a brand identity. Microsoft’s Brand Attributes Human, Connected, Intelligent. Jeff Hansen, GM of Microsoft Brand Strategy, gives you an EXCELLENT example and presentation of what a Brand should do, and can do, for your business. Watch the video

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For this episode of the NerdBrand Podcast, our first of five episodes is about Samsung. Samsung is one of the top 5 most valuable brands in the world for 2020. What do you think of when you hear their name? Phones? Appliances? TVs?  Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.

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This episode we’re talking about Brand Launches and Brand Equity that was awesome and review what they did, and how they launched publicly. As well as what Brand Extensions are plus how Corvette puts easter eggs in their cars. Not the candy kind. Key Brand Communication Points Brand launches are always a nervous matter, so

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This episode we’re talking about Google Core Web Vitals with our Developer Lora Byrnside. Also more Batman news! Some of the things we’ll share is how it’s going to increase costs, time, for a quality site that meets Google standards. Plus, how will the WordPress community of theme and plugin developers handle it. NerdNews Segment BatFleck

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Greetings Starfighter! In this episode we’re discussing The Last Star Fighter and how nostalgia marketing works. Essentially, nostalgia marketing aims to capture (or rather, re-capture) your audience’s attention by tapping into older and more familiar trends from the past — and we know that it works. But first breaking news!  Michael Keaton Returns is set to return

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This episode we’re discussing the year 2008. What happened, our movie recommendation, Video games (Zelda), and why it was the year of the nerd. Some say 1999 is when it started, but I disagree, I think it happened the moment most of us were unemployed, nerd, geek, and jock alike. Nerds Rule In 2008 the

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We’re doing a sequel! This episode of the NerdBrand podcast is us revisiting the Cloverfield Conspiracy and Viral Marketing! What’s that now all look like in 2020? Will there be more films?  What is Viral Marketing? According to film theorist Dan North, “Traditional publicity campaigns rely on the carefully timed release of authoritative information from

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On this 11th episode of the NerdBrand Podcast we’re talking about Retargeting your ads, and Director Cut’s marketing strategy and Google site rank signals! We’re not trying to over simplify, but most business owners are over whelmed by marketing and SEO. We hope to cut through that on this episode about what SEO is (as

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On this episode of the NerdBrand Podcast we’re talking about Branding Blunders, My new sound effects, and the state of Podcasting. The Blunders List Pepsi Branding Blunders – social awareness Do you remember Kendall Jenner making everything all right by handing a can of Pepsi to a riot cop? Pepsi does not want you to

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On this episode of the NerdBrand Podcast we’re talking about Brand Expansion, Social Signals, and the Zach Snyder Justice League cut! NerdTalk What is Brand Expansion? hint: I kinda made it up. But, essentially, pushing your brand into new realms. Tips to do that: Take a look at where you are. Do you really know

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