The NerdBrand Podcast is branding from a nerd’s point of view.
Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.
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The NerdBrand podcast is the intersection of nerd culture, branding, and advertising.
Nerd culture is no longer an isolated subculture; it’s THE culture of the day and makes its way into our daily lives through the entertainment we seek and the technology we rely upon.
Listen as we discuss our views on visual design, branding, and advertising for movies, comics and novels, video games, technology, and other nerdy passions.
Visit us to learn more about the podcast and our branding agency services.
On this episode of the NerdBrand podcast we talk about avoiding your consumer’s BS meter.
Authentic marketing actually requires you, the marketer, to be a fan of the services or product you are marketing. Without that connection, marketing efforts can be inauthentic in which the audience could pick up on, and ignore the brand entirely.
Branding sets the stage for creating that connection for the marketers because of how the brand looks, sounds, and feels to them. Therefore inspiring creative and effective marketing campaigns.
Also, as a bonus we discuss “fast-vertising” (a term Reynolds coined), which involves treating real-time cultural moments as a springboard, to build their own brand buzz. Rapid deployment of your ads is related to this method, which can create authentic moments, but be careful as not everything is humorous, or timely. Essentially READ THE ROOM.
For example: The Peloton ad (in response to the Me Too movement) was 72 hours from conception to production complete for distribution.