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On this episode of the NerdBrand podcast, we’ve got Shane Shaps from 520 East Brands. Today we’re talking about being real on social media and using your brand’s voice.
What is a Brand Voice?
Brand voice is the distinct personality a brand takes on in its communications. Imagine you went to a dinner party and you’re chatting with all the guests. One person stands out because they’re great at storytelling in a distinctive, unique way.
It is to be noted, that this is not the same as “tone”. Which are things like “informal” or “formal” in your copywriting. But always be as clear as you can depending on the audience you are trying to engage not enrage.
Some facts:
Authenticity on social media can be a game-changer for any brand. According to the 2017 Cohn & Wolfe Authentic Brands Study shows that in 2017 91% of people “are willing to reward a brand for its authenticity via purchase, investment, endorsement or similar action”.
Link to the study:
https://www.mediapost.com/publications/article/309112/amazon-paypal-burt s-bees-top-in-authenticity.html
Let’s talk around these:
- Define“authentic”or“real”andhowthatmaysoundorlookonsocial channels. Give examples.
- Howcanyoudothisonspecificplatforms,likeTwitter?Giveexamples.
- Whyisitimportanttobeclearaboutwhatyouareusingsocialmediafor?a. Jason uses Facebook for business not sharing his own life.
- UseREALimagerynot“stock”orunclearart.Let’sthinkCanvavsaprofessionally created piece by a designer.a. TheProwillconsiderthechannel’slimitationsandattentionspans. b. They will adhere to brand guidelines, aka, brand standards.
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