NerdBrand Podcast

NerdBrand Podcast

Branding podcast from a nerd’s point of view.

Nerd culture is no longer a reserved subculture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.

Keep Your NerdBrand Strong!

Listen to All Episodes

EP119: Why we ask WHY.
EP119: Why we ask WHY.
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EP119: Why we ask WHY.
EP119: Why we ask WHY.
August 5, 2022
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EP118: TOFU’s, and BOFU’s, and MQL’s oh my!!
EP118: TOFU’s, and BOFU’s, and MQL’s oh my!!
July 29, 2022
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EP117: Google’s AI is sentient
EP117: Google’s AI is sentient
July 22, 2022
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E116: Social Brands
E116: Social Brands
July 16, 2022
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E115: Verbing your Brand.
E115: Verbing your Brand.
July 8, 2022
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E114: What if your brand was drunk?
E114: What if your brand was drunk?
July 1, 2022
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NerdBrand

NerdBrand
On this episode of the NerdBrand Podcast we welcome Mitch Pangallo from Forecastr a local startup in Louisville Kentucky making waves. Forecast your revenue, expenses, new hires, your exit, your runway with confidence. Be prepared to impress investors & grow faster. We met Mitch over a year ago telling us about startups, and then I passed out a bit cause he’s way smarter than me. First query for the day to you sir is - What’s a TOFU? Moreover, a BOFU? Is that when something is really fancy? Or when you are reviewing a P&L and need a drink? With all the sales training offers going on, what’s your advice to someone starting in sales? Do you have a process for sales that you recommend or a tool online? ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency
Ask the internet, and you shall receive. I struggled with this episode. What to talk about…. Hmm…. then a news article came up. Google’s AI retained a lawyer. Yep, you read that right. On this episode of the NerdBrand Podcast we’re discussing how Google has succeeded in creating the terminator. According to Google, https://blog.google/technology/ai/lamda/ ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency
People see your brand first NOT on your website. People ask me if we do SEO often. But look at the search results pages on Google. Your site results are not at the top on most searches for terms anymore. It’s all google products and social media. Making your brand social is easier said than done. This DOES NOT mean ignore the website. Or ignore other things like SEO and on we could go. It means you’re likely not evenly distributing your brand message across multiple channels. Or strategically on social media to lead the user to your website content later. Thus your SEO sucks. A social brand is hackable. People support that which they help build. If they can interact with it, personalize it and feel some ownership, they are more likely to get behind you. The idea is to tell a story creatively. ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency
We’re going to play a game called Genericization!!! 1. If you sneezed, you would go to the bathroom and get a _____________ to blow your nose. 2. If you were thirsty, you’d go to the vending machine and buy a _____________. 3. A tool that is a non-lethal means to stop someone is a __________________. 4. I keep my coffee in a _________________ when I go camping. 5. I need to use _________________ for my lips in the winter. 6. If I needed (what you’re selling) I’d pick up the phone and call ________________. We hope that you can understand how amazing it can be to have your brand name synonymous with the product or service that people think of. Imagine being a Pepsi rep, going into a place, and they keep saying the generic name, coke. Not Coca Cola, but coke. ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency
A discussion on Brand Attributes Attributes: a single word used to describe something or a person. You can write more than one down. Let's get real and not write what we think someone wants to hear or is marketable. Imagine your brand is at a party and got a little carried away with the drinks. How would your brand act differently? Funnier? Talking louder? More confrontational? How does he approach competitors and customers now? ===== ABOUT THE PODCAST The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture. Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more. Find more at https://nerdbrandagency.com/podcast ===== ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life. Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND Facebook: https://facebook.com/nerdbrandagency Instagram: https://instagram.com/nerdbrandagency Twitter: https://twitter.com/nerdbrandagency LinkedIn: https://linkedin.com/company/nerdbrandagency
A great way to think about improving your brand’s Google presence. From the NerdBrand Podcast with our guest Jason Barnard from @Kalicube. Jason hosts a leading podcast series in the digital marketing space called Kalicube Tuesdays, where he does deep dives into today's most interesting SEO topics. Kalicube Pro SaaS is a cloud-based platform that helps brands and people optimize their branded search results presence. Learn more about NerdBrand Agency and The NerdBrand Podcast at https://nerdbrandagency.com/podcast

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