Web Design and Analytics

Web Design and Analytics

Your website is where we start to define the corporate identity. This is the first place your audience goes. Thus we lock into that. Track, and develop your brand with that data.

Branding is “in person” and Online.

NerdBrand is a “web-first” focused branding agency. We provide custom web design, advertising, marketing, and brand identity.

With analytics, we determine what pages resonate with your potential audience, which enables you to target your audience in a really meaningful way.

Web Design Project Prospect Area Chamber of Commerce Louisville, KY
Web Design Project Prospect Area Chamber of Commerce Louisville, KY

Web Design Is About Users

Design is user centric. So, a quality-built website focused on user experience is very important. Good design communicates that customers are the number one priority of an organization. As a result, it establishes a relationship and encourages visitors to return.

Han shot first by the way…

Branding Agency Louisville, KY

How We Do Web Design and Development

Our web designers make recommendations based on many factors. Some of which are the client’s business goals and unique industry insights. User experience best practices are also important. Our strategies affect search rankings, load time, conversion rates and yes, analytics.

Behavioral Analytics

Using heat-maps and other visual data tools, we can see what your users are actually doing. This helps us solve design problems, and better connect your customers.

Web Design Decisions

Now that we have gathered helpful data from your sites visitors, we focus on what’s important. Therefore, we change, add, or remove content that may create a road block.

Website Design in Sprints

We look at how users interact and who they are. Therefore, NerdBrand commits to giving users the best experience on your website. Turning visitors into repeat customers.

First we start by discussing your web design project

Our team begins by getting to know you and your brand. In doing so, we find out how your business intends to grow and evolve. Then, with this information, our team makes data-driven improvements for peak website performance.

winding gray road with three colorful markers along it
web design Louisville
Basic Sitemap

Your Website’s Roadmap

Because we now know who you are and your goals, we can create a basic road map, or sitemap. A sitemap lists the pages of a web site and describes how those pages relate to each other. In the finished website, this file will allow search engines to index the pages of your site. Once approved, the next phase begins.


A wireframe is a basic blueprint version of your website’s page layout. It provides a look at the frame or structure we will build. As such, there won’t be design elements like colors or images. But, it will contain suggestions of where images, headlines and copy will exist.

Website Wireframe
Website Wireframe

web design Louisville

Visual Design

During wireframing, the team also prepares a brand standards guide and UI kit. With these items, we have created the foundation for the visual design, or UX/IU design. Now the web design comes to life as we apply images, placeholders for copy, and calls-to-actions.

Ready to start on your web design project with us?

Your website is your first, most valuable expression of your brand. So after establishing a proper brand standards, we begin online.

Latest Projects We're Excited About

vetiver aromatics
JetRight Nashville, TN
prospect area chamber commerce

Website Maintenance Services

Our team of developers will keep your website functional, stable, and secure. Whether you’re looking to add new images, add or delete content, or make small layout modifications, our website maintenance services are affordable and meet your needs.

Our Clients We Love

jetright logo
prospect area chamber of commerce logo
vetiver aromatics logo
iq pack logo
lauras mercantile logo

Ready to make your Brand Nerdy?

Does your business need to recover from COVID?

We can help!

Find Out How
Sending Your Resume

In this tutorial, we’ll explain how to send transfers using the web browser service of WeTransfer.

The free service allows you to send up to 2GB in file size total.

We’ve made a nifty little graphic with instructions on how to send your file transfer on the web browser.