Web Design

Web Design

Intelligent optimization using user data

Let’s talk web design.

We’re a Louisville web design and branding agency that understands how a great website can make a lasting impression. NerdBrand helps businesses build experiences that go beyond those of an ordinary, usable design.

This doesn’t mean that usability is any less important. It will take on a different role in web design. Forming the basis for a great user experience.

Usability means user-centered design. NerdBrand’s design and development process is focused on the user. This protects your web design goals and mental models. Therefore our commitment is to building websites that are efficient and easy to use. The core of usability is clarity.

Poor web design will distract or confuse your visitors.  Frustrated users will take too much time trying to find what they came for. Or worse, forget why they are viewing your website in the first place.

Either way, they will have a poor experience on your website. This could mean that they’ll leave dissatisfied, with no intention of ever coming back.

We partner with you to help your website visitors achieve their viewing goals. We will start laying the groundwork for a positive experience and create valuable repeat visits.

How clear and usable web design can be achieved.

Data-Driven Decisions

In the beginning of the first 10-14 days we set goals. We start to understand user behavior. This helps solve design problems, and better connect with customers.


For the next 60-90 days we focus on improvements and how to get results faster. This is based on data observed.

Using data from your sites visitors we focus on what’s important. For example, we add or remove content that may create a road block. In other words, we take your visitors by the hand and lead them where we want them to go.

Website Sprinting

As your business grows and evolves, data-driven optimizations result in peak website performance. We continuously view how users interact and who they are. NerdBrand is committed to giving users the best experience on your website and increasing conversions.