Web Design and Development

Web Design and Development

Smart Web Design Is About the User.

A quality website focused on user experience is very important. Good design communicates that customers are the number one priority of your brand. It creates recognition and a relationship, which encourages visitors to return.

web design graphic showing the construction of a design

How We Do Web Development

User Experience Research

Our team begins by getting to know you, your brand, and your users. In doing so, we find out how your business intends to grow and evolve. Then, with this information, our team makes data-driven improvements for peak website performance.

Sitemapping

By getting familiar with you and your goals, we can create a basic content “road map,” or sitemap. A sitemap outlines your navigation, lists the pages of a website, and describes how those pages relate to each other. Once approved, the design and development process begins.

Wireframing

A wireframe is a blueprint of your website’s page layout. It provides a look at the frame or structure we will build. As such, there won’t be design elements like colors or images. But, it will contain suggestions of where images, headlines, and copy will exist.

pantone fan book

Visual Design

During wireframing, the team also prepares a brand guide and UI kit. With these items, we have the foundation for the visual design, or UX/IU design. Now the web design comes to life as we apply images, copy, and calls-to-actions.

Development Platform

Our websites are built on WordPress. WordPress allows you to simply manage content, as well as create custom solutions for improving your sales and marketing teams’ effectiveness.

While plenty of agencies build WordPress websites, the majority build on top of unreliable commercial themes. We build on an in-house custom theme that stays very close to WordPress’ core framework. This improves your website’s performance, security, and stability.

WordPress web design gears, a pencil and a laptop