Here’s a blast from the past. This is the NerdBrand Podcast that was started in 2016. That was a long time ago, but doesn’t feel like it. We discussed Nerd Culture and how it’s transformed all culture, including marketing and branding. Advertising is just as important to video games, movies, comics, and wrestling. About the
continue reading
Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among
continue reading
If you are running a WordPress website, and have had your eye on all the ADA news going on, you might like this list of web accessibility plugins for your WordPress website. There are 3 levels of ADA compliance. A, AA, and AAA. For an overview of each, check out our ADA Web Compatibility Page.
continue reading
Web Design is important because when someone lands on your webpage, they either will stay, and possibly convert. Or perhaps they will leave and turn to your competitor. Web Design is something that is often taken for granted when things are going well online for a business. The need for a good website is shoved
continue reading
2019 in Review with some interesting nerd facts listed here. The year of 2019 has been a whirlwind, and 2020 looks to be more of the same with economic news, impeachment, and upcoming runs for President. We saw as nerds our culture grow. With the all time high conclusion of Avengers: End Game. Generation X
continue reading
The California Consumer Privacy Act (CCPA) takes effect on January 1, 2020. This legislation secures new privacy rights for California consumers. It is very similar to GDPR in the European Union. If you are a for-profit entity that collects and/or processes the personal information of any California residents and you meet at least one of
continue reading
Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This
continue reading
To determine the Importance of Branding, Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. Making the importance of Branding top of mind.
continue reading
This Spark the VILLE presented by the Prospect Area Chamber of Commerce. Spark the VILLE is aimed at the Louisville business community. This month’s speaker is 3rd District U.S. Congressman John Yarmuth. The Congressman shares how he developed his business and transitioned into a political career serving Louisville. Congressman John Yarmuth is Chairman of the
continue reading
If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search
continue reading