We're talking about the five senses of a brand and, in this part of the series in particular, why it's essential to consider how your brand is perceived through sensory…
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The Nerds are at it again! We’re thrilled to share that the NerdBrand Podcast has been named one of this year's Top 14 SEO Podcasts by Search Engine Journal for…
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We’ll look at some brands that have done an excellent job incorporating their visual identity into their branding and explore the role of packaging and store layout in conveying a…
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Not all the Google ranking factors for SEO completely depend on your content. But if you are giving it your best effort, here's a list. While not complete as of…
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In the latest episode of the NerdBrand podcast, we dive into scent branding and how it plays an essential role in creating a lasting impression on consumers.
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If you are running a WordPress website and have had your eye on all the ADA news, you might like this list of web accessibility plugins for your WordPress website.
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Welcome to the first episode of our series, exploring the five senses of the brand. Today, we're focusing on taste and how successful food brands leverage their signature flavors.
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It’s what a lot of business owners have asked, and still ask. So, here’s my answer on how much a website costs.
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Valentine’s Day may be over, but love is still in the air as we continue to celebrate the brands that have captured our hearts. In a recent episode of the…
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Dr. Probst is an author, marketer, and brand strategist with over 17 years of experience. He also teaches Consumer Market Research at UCLA.
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