Brand dilution is from trying to push too far on extensions. Join us as we share some brands that have done this, and what products they made. Brand dilution is also when there is over use or brand perceptions are lost. Brand Dilution Examples DC/WB with Batman. Used too many times, and I think we’re
continue reading
On this episode of the NerdBrand Podcast we’re talking about: How brands diversify. This is part 1 of 3 series starting with Brand Extensions. What’s a Brand Extension? A brand extension (sometimes called a category extension) is when a brand is known for one type of product starts selling a different type of product. Let’s look
continue reading
On this episode of the NerdBrand Podcast, we’re taking a dive into storytelling and your brand story. Grabbing someone’s attention in today’s world is difficult, so telling your brand story in a compelling way is critical to succeeding. But what if your story is mundane or just plain boring? That’s not the case. Not everything
continue reading
Marketing sounds so serious, but modern-day advertising is much different than it was 30 years ago. It’s informative, entertaining, and moves audiences emotionally to make purchase decisions. So let’s talk about funny ads. Funny ads can make a brand – but where is the line? On this NerdBrand Podcast episode, we’re discussing: Why humor is
continue reading
Would you like to play a game? Would you like to listen to a podcast? In true Halloween fashion, on this episode of the NerdBrand podcast, we’re talking about marketing lessons we can learn from horror movies and how can you join the fun this season as a brand? Franchises are brands. It’s a stretch,
continue reading
Movie theaters have been around for over 100 years. But like all things, times change and the pandemic has certainly been no friend to cinemas. First, AMC reported they may run out of cash by year-end. Then Cineworld and Regal made similar statements. Attendance at AMC theaters is down about 85% on a same-theater basis
continue reading
On this episode of the NerdBrand podcast, we’re uncovering “Marketing’s Dirty Little Secret” and how household brands manage to hold their ground without spending hordes of cash on advertising.
continue reading
From Elon Musk to Kylie Jenner, personal branding is a hot topic these days. On this episode of the NerdBrand podcast, we’re talking about the value of personal branding, with a particular focus on the impressive presence Dwayne “The Rock” Johnson has built for himself! But first, Marvel movies are getting pushed to 2021, streaming
continue reading
Turnkey websites sound like a great idea when you’re venturing out on your own. Of all the steps involved in starting a business and the start-up cash required, turnkey websites seem like a no-brainer. The term turnkey in this context refers to a business you can start immediately, by just “turning the key” and beginning.
continue reading
Is it appropriate to jettison any element of your brand that makes you recognizable, charming, or singular for the sake of a popular social cause, fashion, or trendiness? You probably remember the hot water Chick-fil-A landed in a few years ago when their COO, Dan Cathy, made headlines for his comments on same-sex marriage. Along
continue reading