Paid Advertising (SEM)

Paid Advertising (SEM)

Search Engine Marketing (SEM) is often overlooked due to cost, but you can't ignore it any longer in a crowded digital market.

Pay Per Click Advertising

With Pay Per Click Advertising you can increase website traffic, or promote product. PPC is a good marketing channel to start with your digital strategy.

google logo

Increase sales, bookings, or your mailing list. All with paid advertising that also grows traffic to your website.

Get more phone calls using call ads, and tag modifiers in your ads with a well written call to action.

Get more foot traffic to your store for customers looking for you on Google Maps, and ready to buy offline.

We manage It, you sell you focus on selling your products

google ad with tag modifiers

It’s confusing out there in the world of marketing. Everyone is pushing Google advertising. Saying it will transform your business to create leads. We will show you your Return on Ad Spend (ROAS).

There are a few things needed for this to work and we can deliver that value to you and show you monthly. We start with reviewing your current business from a branding lens. This allow us to better perform search engine marketing.

Ad Copy and Creative

It’s not enough to throw up an ad and expect results. The words in the ad can lead to higher conversions, and approval in rank from Google. Use tag modifiers to attract clicks.

Ad Budget and Spend

Money can be tight. But your competition is spending more, thus, getting better results. We help you see what they are doing to better plan how much you should spend.

Click here to read about our Digital Advertising Services

Our Digital Advertisers use social media, email, SEO, geofencing, and websites. With these tools we can reach beyond Louisville, Lexington, Nashville audiences to engage new prospects, and retainer customers.

Digital Strategy Terms

What is ROAS?

Definition: Return On Advertising Spend, (ROAS), is a marketing metric that measures the effectiveness of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future advertising efforts.

What is ROI?

Definition: Return on Investment (ROI) is a performance measure used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments.

What is CTR?

Definition: Click-through rate (CTR) is the percentage of users who click on a specific link who view a webpage, email, or your ads. It is  used to measure the success of an online ad campaign, and is a major SEO signal for Google search ranking.

Google Ad Terms

What is PPC?

Definition: PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

What is CPC?

Definition: Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads in platforms such as Google AdWords or Bing Ads. Simply put, cost per click, or CPC for short, is a pay-per-click (PPC) advertising metric and model that determines the price you pay for each click on your ad.

What is CPM?

Definition: Cost per thousand, is a marketing term used to measure the price of every 1,000 ad impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of their ad.

What is CPV?

Definition: Cost per view (CPV) refers to the price an advertiser pays for every instance that their video ad gets played.

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