Digital Marketing

Digital Marketing

Digital marketing with a strategy-first approach.

Effective marketing boils down to having the right message in the right place at the right time. Add a tinge of entertainment, education, or inspiration and you have all the makings of an exceptional campaign.

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Marketing Strategy & Planning

Just like your brand identity, your marketing presence demands strategic planning. Before you worry about jumping on that new social platform, starting Google Ads campaigns, or running any promotions.

We work collaboratively to learn about your business goals, your distinct advantages, and your customers. Then, we set marketing objectives designed to achieve those goals. Keeping that “north star” is key as we get tactical.

Marketing Tactics & Execution

We believe everything is an ad. So, importantly, we make sure your brand stays active in the channels that matter most. We keep visual designs in unison and your brand on message.

Your brand can’t be everywhere all the time, but it does need to be in many places at once. You’ll have natural advantages in certain marketing channels. It’s our role to identify those channels, establish how your brand can authentically attract an audience, and set consistent campaigns into motion.

Reporting & Continuous Improvement

Great marketing doesn’t happen overnight. It takes frequent goal setting, experimentation, and reading the data. Oh, and a little bit of intuition.

Through a retainer model, our marketing strategists routinely sit down with you to review website, advertising, and social media performance. We see what’s hitting the mark and what needs improvement. Then, we go back to work evolving our objectives and tactics to hit your goals.

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E-commerce
Marketing

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Social Media
Marketing

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Search Engine Optimization (SEO)

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Email
Marketing

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Sales Collateral
Design

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Video
Production

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Digital Display & PPC Advertising

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Digital Analytics & Reporting

Aren’t branding and marketing the same thing?

They’re related, but far from the same. Your brand is the collective experience customers have with your business. Marketing is the vessel used to make more customers aware this experience exists. So, your marketing strategy is an outgrowth of your overall branding strategy.