These are not in any particular order or of importance. Not all the Google ranking factors, or SEO signals, you comply with depending on your content. But if you are giving it your best effort, here’s a list to go by. The Most Important SEO Google Ranking Factors: Domain Signals Core Web Vitals Page Signals
continue reading
There’s a line of thought in business that great advertising goes something like this: some work wins awards, and some work sells product. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that I mean the focus often blurs between what is
continue reading
Brand integrity is how consumers perceive your company, and it’s more important today than ever before. Do you happen to recall the infamous Soup Nazi from Seinfeld? He’s an immensely talented but surly chef, known throughout the city for his delicious soups, steely glare, and rigid rules of engagement. Should a patron fail to follow
continue reading
Page speed is important for SEO is how fast a page loads for your users. But without technology to measure it, you’ll never know. Many hosts promise fast speeds, but if you’re not paying a lot of money, then you’re not as fast as you think. But web hosting is for another day to discuss
continue reading
Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client, including maintaining a brand’s identity well, cohesive campaigns and strategic thinking, access to specialists, and more. What Is A Marketing Retainer? A marketing retainer is a long-term agreement between a company
continue reading
Everything matters to optimized content for SEO. That is the copy (words), images on the page, video, and more. But rather if that content is intriguing and useful to people. Are you just repeating thousands of others with your information? If you are struggling with SEO problems, then you could have a content problem. The
continue reading
When you think of ads and advertising, what comes to mind? For most people, it’s usually television or print advertising. For some, it may be web banner ads and pre-roll ads seen on YouTube. Others may think of Google and Adwords. But philosophically, it goes much deeper than that. “Advertising” means so much more than
continue reading
Brand guides define the acceptable uses of your logo, color palette, font choices, photography style, and tone of message across all online and offline mediums. At its simplest, a brand is the consistency of experiences a customer has with your business. That isn’t limited to experiences with your product. It’s more expansive than that and
continue reading
It’s a common question, “How Much Does A Website Cost?” It’s what a lot of business owners have asked, and still get asked. So Here’s my answer on how much a website costs. What is one conversion, or sale, worth to you? If I build you a website and in 3 months you get 2
continue reading
Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among
continue reading