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Here on the podcast we love movies, and all things in the “nerd” culture as we believe that is THE culture of the day. Therefore, nothing is coincidence with advertising in movies, email, social media, and more. NerdBrand Podcast – Episode 37 In this episode we’re discussing the elements of storytelling. Starting with the “why”

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Brand evolution is the practice of making gradual changes in response to customer feedback. This often affects the brand’s creative aesthetic, strategic messaging, position in the marketplace, staffing, and more. While a brand evolution shares similarities to a rebranding, the two concepts aren’t interchangeable. A rebrand is a significant shift in how your brand looks

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We’re back for part two of our series on brand diversification. In part one, we talked about the value of brand extensions and discussed a few off-the-wall extensions from brands like Tesla and KFC. This episode, we’re deep diving into the concept of brand dilution. Brand dilution occurs when brands push a bit too far

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On this episode of the NerdBrand Podcast, we’re diving into how brands diversify. This episode kicks off a three-part series starting with Brand Extensions.  What’s A Brand Extension?  A brand extension (sometimes called a category extension) is when a brand uses its established name or an established product line to launch a new product or category.

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On this episode of the NerdBrand Podcast, we’re taking a dive into storytelling and your brand story. Grabbing someone’s attention in today’s world is difficult, so telling your brand story in a compelling way is critical to succeeding. But what if your story is mundane or just plain boring? That’s not the case. Not everything

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Marketing sounds so serious, but modern-day advertising is much different than it was 30 years ago. It’s informative, entertaining, and moves audiences emotionally to make purchase decisions. So let’s talk about funny ads. Funny ads can make a brand – but where is the line? On this NerdBrand Podcast episode, we’re discussing: Why humor is

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Would you like to play a game? Would you like to listen to a podcast? In true Halloween fashion, on this episode of the NerdBrand podcast, we’re talking about marketing lessons we can learn from horror movies and how can you join the fun this season as a brand? Franchises are brands. It’s a stretch,

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Movie theaters have been around for over 100 years. But like all things, times change and the pandemic has certainly been no friend to cinemas. First, AMC reported they may run out of cash by year-end. Then Cineworld and Regal made similar statements. Attendance at AMC theaters is down about 85% on a same-theater basis

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From Elon Musk to Kylie Jenner, personal branding is a hot topic these days. On this episode of the NerdBrand podcast, we’re talking about the value of personal branding, with a particular focus on the impressive presence Dwayne “The Rock” Johnson has built for himself! But first, Marvel movies are getting pushed to 2021, streaming

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