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These are not in any particular order or of importance. Not all the Google ranking factors or SEO signals you comply with depending on your content. But if you are giving it your best effort, here’s a list to go by. The Most Important SEO Google Ranking Factors: Domain Signals Core Web Vitals Page Signals

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There’s a line of thought in advertising something like this: some work wins awards, and others sell products. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that, I mean the focus often blurs between what is appealing to the artistic sensibilities

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Brand integrity is how consumers perceive your company, and it’s more important today than ever before. Do you happen to recall the infamous Soup Nazi from Seinfeld? He’s an immensely talented but surly chef, known throughout the city for his delicious soups, steely glare, and rigid rules of engagement. Should a patron fail to follow

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Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client, including maintaining a brand’s identity well, cohesive campaigns and strategic thinking, access to specialists, and more. What Is A Marketing Retainer? A marketing retainer is a long-term agreement between a company

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Optimized content for SEO

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Everything matters to optimized content for SEO. That is the copy (words), images on the page, video, and more. But rather if that content is intriguing and useful to people. Are you just repeating thousands of others with your information? If you are struggling with SEO problems, then you could have a content problem. The

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When you think of ads and advertising, what comes to mind? For most people, it’s usually television or print advertising. For some, it may be web banner ads and pre-roll ads seen on YouTube. Others may think of Google and Adwords. But philosophically, it goes much deeper than that.  “Advertising” means so much more than

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