Brand Identity

Brand Identity

What is a brand identity?

This is a common question we get.

A brand identity is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers. (American Marketing Association).

It’s the idea that people have in mind when thinking of your business. It’s your visual, audio, olfactory, and feel of your businesses products or services to the customer that makes you unique.

It’s why we ask why.

Brand Consulting and Strategy

We start with gathering information about your existing brand identity.

Then, we conduct interviews with your leadership, internal stakeholders, employees, clientele, and strategic partners.

Now we make things.

The first of the deliverables.

We compose a brand guide that establishes your brand’s colors, fonts, and standard use of creative assets. Finally, we bring your website branding and all marketing materials in alignment with your new corporate brand or personal brand. 

How to choose an agency.

We know it can be confusing trying to figure out what you need. We don’t charge for a conversation and love to chat if you have the time. Whether it’s a logo, website, or marketing campaign we’d love to take the stress off your plate.

A brand identity should include, but not limited to:

  • Logo Design
  • Brand Guide
  • Brand Description Paragraph
  • Brand Position and Promise
  • Apparel and Stationary
  • Brand Naming
  • Brand Attributes
  • Website Development
  • Business Cards
  • Sales Materials, and Capability Decks
  • Product Design and Packaging