Brand Identity

Brand Identity

What is a brand identity?

A brand identity is a name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.

It’s the idea people have when thinking of your business. The visual, audio, olfactory, and feel of your business’s products or services to the customer makes you unique.

Brand Guide for LensFactory

First Brand Consulting.

Then Strategy.

We start with gathering information about your existing brand identity.

Then, we conduct interviews with your leadership, internal stakeholders, employees, clientele, and strategic partners.

Branded Photography

Next, Visual Design.

Now we make a lot of things.

We compose a brand guide that establishes your brand’s colors, fonts, and standard use of creative assets.

Then, we bring your website branding and all marketing materials to align with your new corporate or personal brand. 

We execute new campaigns, product development, and package design for DTC branding for increased sales and revenue goals.

Digital Ads and Social Media Graphics
Business Cards and Print Materials
Product Labels and Package Design
laptop showing phil talks whiskey website
Website Design and Development

Why choose our agency?

We know it can be confusing trying to figure out what you need. We don’t charge for a conversation and love to chat if you have the time.

Whether it’s a logo, website, or marketing campaign, we’d love to take the stress off your plate.

A brand identity should include, but not limited to:

  • Logo Design
  • Brand Guide
  • Brand Description Paragraph
  • Brand Position and Promise
  • Apparel and Stationary
  • Brand Naming
  • Brand Attributes
  • Website Development
  • Business Cards
  • Sales Materials and Capability Decks
  • Product Design and Packaging
Email DTC Marketing Campaigns