Visual designs that tell a consistent story.
An established brand identity forms a consistent brand presence, from your business cards to your website and everything in-between.
Creating a valued customer experience begins with establishing standards for your brand’s identity. Does the brand look, feel, and sound trustworthy or knowledgeable?
Our Brand Strategy Process
Brand Discovery
We begin with a simple questionnaire to gather information about your existing brand identity. Then, we conduct interviews with your leadership, internal stakeholders, employees, clientele, and strategic partners.
Brand Positioning
Before you think about marketing tactics, setting your brand strategy is crucial for reaching your ideal customer. You need them to do more than look at you; you need them to respond to your content and seek out your brand. This is what it means to properly position your brand.
Visual Identity
First, we address your logo, the singular graphic element that embodies your unique business. Then, we compose a brand guide that establishes your brand’s colors, fonts, and standard use of creative assets.
Finally, we bring your website and all visual marketing materials in alignment with your new brand.
Choose a branding agency that views you as a strategic partner and recognizes you’re the subject matter expert.
As a result of following this straightforward philosophy, doubts and confusion that customers have about your brand will melt away and you’ll be free to concentrate on running the business.
We know it can be confusing trying to figure out what you need. We don’t charge for a conversation and love to chat if you have the time. Whether it’s a logo, website, or marketing campaign we’d love to take the stress off your plate.
Some of our recent branding projects
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Phil Talks Whiskey
Phil Kollin, a Louisville Certified Tourism Ambassador and long-time tour guide on the Kentucky Bourbon Trail®
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The Spa at Norton Commons
Our creative team was able to recreate the logo and add a few subtle improvements, and then we were off to the races.
