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NerdBrand wanted to share the nerdy brands and ad campaigns we’re most fond of. From pizza and movies to chocolate and fashion, see what a few Nerds had to say about their favorite brands.

Jason Davis – CEO, Co-founder

I love many brands. But one that I love is Slack. Communication is so important in relationships, business, account management, and more. How can you share an idea, tell someone quickly what you are imagining. Or simply message a reminder.

The last part is my favorite. Slack has grown exponentially over the last few years, and without it, NerdBrand would have struggled more during the pandemic meeting our customers needs.

Mitch Gregory – Creative Director, Co-founder

My favorite nerdy brand is Marvel.

Whether it’s the decade-long renaissance they’ve achieved in film, or the launch of their streaming series via Netflix and Disney Plus, seeing their pantheon of incredible characters and stories unfold in these formats has been a dream come true.

Marvel superheroes as a group in celebration of Marvel’s birthday.
They’ve been able to maintain (and even grow) the mythos of these properties with hardcore fans and ushered in a whole new generation of devotees who’ve likely never picked up a comic book.

And quality.

Though some properties stumbled in the early 2000s, what Marvel learned in their early endeavors, through the steady guidance of fellow nerd Kevin Feige, has helped them craft incredibly entertaining films. Marvel’s brand shows that it continues to expand the Marvel Cinematic Universe well as its fanbase.

What Marvel as a brand has achieved is nothing short of remarkable. It’s a testament to sticking to creative marketing “first principles” and taking the audience along for the ride.

Jonathan Payne – CXO, Co-founder

My favorite nerdy brand is Nike.

I’m always impressed they’ve managed to reach this level of notoriety using the same brand identity for nearly 30 years. On top of that, Nike’s co-founder, Phil Knight, admitted he wasn’t a fan of the swoosh logo but decided to stay with it.

(Trust your agency!)

The Nike advertisement shows a young girl playing tennis with text overlaid saying that it’s only a crazy dream until you do it. Followed by the Nike logo and slogan Just Do It. Part of the Nike campaign with Serena Williams.

Nike is one of the few brands that effectively marries their advertising campaigns with their brand identity.

“Just do it” isn’t only a statement toward their customers; it’s a statement directed internally and drives their culture to innovate from all angles: branding, product, and advertising.

Their athlete and celebrity partnerships, especially those partnerships that may be controversial, speak for themselves:

Nike doesn’t back down from the challenge, and neither should you.

This is the type of brand we all strive to create — one that empowers the customer and guides the company to operational prowess.

Jonathan Payne

Author Jonathan Payne

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