E-commerce DTC Services
The best DTC marketing and branding agency helps you sell your product paired with a marketing strategy that gets repeat business monthly.
How to choose the best agency for e-commerce DTC marketing?
It’s not that complicated to answer.
An intelligent e-commerce agency executes marketing strategies that allow you to track and invoice orders better and follow up with customers.
In addition, the focus should be on generating repeated online sales. A website (or platform) alone doesn’t create sales month-to-month.
It’s about the customer experience.
A well-executed e-commerce strategy lets you sell virtually any product or service online. Improve customer engagement by offering coupons and other incentives with a well-designed store front.
Online stores have to be effective in selling products to both B2B and B2C.
NerdBrand is an e-commerce brand agency. We have created websites, ads, and campaigns for e-commerce websites to offer subscription payments, as well as digital downloads and quote-based transactions.
An Ecommerce Rebrand might be needed.
Since early 2020, we’ve been working with e-commerce clients to improve their website’s conversion rate.
It’s a great example of how gradual branding and website improvements = $$$$$.
When we started in 2020, the mobile conversion rate was 0.52%.
So out of 100,000 visits, 520 actually bought something. Fast forward to today, the conversion rate is around 2.65%.
That means that out of 100,000 visits, 2,650 are buying something.
The average order value from mobile stayed pretty consistent across this period: around $75-80.
Here is the breakdown of what we do in the realm of DTC.
👉 100k visits, a 0.52% conversion rate, and $75 average order = $39,000 revenue
👉 100k visits, a 2.65% conversion rate, and $75 average order = $198,750 revenue
How do you get there?
Weekly branding and marketing strategy meetings, rarely missed, for 2+ years. These always included customer data or website analytics reporting. Weekly or biweekly is key so you keep momentum and focus.
A full rebrand. The name and products stayed the same. Everything else went under the microscope – design, print materials, signage labels, packaging, and photos.
A new website to match the new brand.
Reorganizing content on the website to give users an easier time navigating products and checkout.
This means listing every page on your site in a spreadsheet, reviewing website analytics and behaviors, trimming the fat, redirecting pages, and finding content gaps vs. competitors…it’s a process.
Reformatting content on pages specifically to make the mobile user experience better.
The site uses tables in several places to display content, and it wasn’t the friendliest on mobile. Other things like font size, header formatting, and content length were reviewed.
A dedicated budget.
It doesn’t have to be crazy; we only started working with a $1500 – $2000 monthly spend with this brand. They’re getting 3-4x that in monthly sales directly from that ad spend. We don’t waste marketing dollars – rule #1.
What does this cost?
A reasonable percentage of your gross annual revenue and how aggressively you want to get to market.