Web Design is important because when someone lands on your webpage, they either will stay, and possibly convert. Or perhaps they will leave and turn to your competitor.
Web Design is something that is often taken for granted when things are going well online for a business. The need for a good website is shoved aside when users are perceived to be happy.
But nothing lasts forever.
Why Is Web Design Important?
It’s your Brands most important presence and ad.
A good web design will lead customers to what they are looking for easily without distraction. This increases your likelihood for conversions.
A poor looking website will damage the brand of any company. Spammy-looking websites drive people away because in the age of security concerns and privacy, no one wants to risk getting their identity stolen.
But a sophisticated website will help people to connect with a brand. A website that is user-friendly, and user centric in how it’s designed, tends to attract better quality clients.
Don’t make your users think
It’s a old philosophy about web design, but still very true. As a user you are more concerned about what you are looking for, than thinking about how to get it.
A poor website design will frustrate users as they have to stop and look on your website for what they want.
Studies have shown that a poor site design leads to frustration and users leaving. You have 50 milliseconds to make an impression online. A good design buys you 500 milliseconds.
Three studies were conducted to ascertain how quickly people form an opinion about web page visual appeal. In the first study, participants twice rated the visual appeal of web homepages presented for 500 ms each. The second study replicated the first, but participants also rated each web page on seven specific design dimensions. Visual appeal was found to be closely related to most of these. Study 3 again replicated the 500 ms condition as well as adding a 50 ms condition using the same stimuli to determine whether the first impression may be interpreted as a ‘mere exposure effect’ (Zajonc 1980). Throughout, visual appeal ratings were highly correlated from one phase to the next as were the correlations between the 50 ms and 500 ms conditions. Thus, visual appeal can be assessed within 50 ms, suggesting that web designers have about 50 ms to make a good first impression.https://www.tandfonline.com/doi/abs/10.1080/01449290500330448
It’s pretty easy which would you prefer if you are trying to build a business.
It’s your business, but it’s their experience
A lot of business owners want to weigh in on their web designers choices. However, the problems that often come from this are a poor performing website and broken business relationship with your hired expert.
It’s really hard to hear that you are wrong, but rarely when it comes to the public, none of us are correct. That’s why visual data and metric tools collected before and after a websites deployment is critical to see where your gaps are.
If users are frustrated, they leave and you’ll never get that visit back. That’s unmeasurable lost opportunities you cannot review at the end of the quarter.
Analytics and Heatmaps
These tools seem dated to some, but are vital to reveal insights about how users are interacting with your Brand online. You can see how they read, click, and where they’re spending attention on your webpage – and website.
It may sound invasive, but these tools are to create a better User Experience for your users. So they will refer others, come back again, and have a positive experience with your Brand.
If you want NerdBrand to review, and use these tools on your existing site, please contact us, or leave a comment below.