Contact NerdBrand to explore your options for branding, marketing, and advertising—or even website design projects, as their costs are confusing and intimidating. But we make it painless.
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Frequently asked questions
What is a landing page?
A landing page is a web page without options to navigate away. It is not advised to send your paid ads and lead generation prospects to your website’s home page. Because you should be organically ranked via SEO (a separate service and tactic), sending traffic to your site’s home page is considered to be both a waste of spend as well as inefficient traffic tracking that likely measures inaccurate results. Our “nerdy” method is to build optimized, user-friendly pages tailored around an offer and audience to direct viewers to that starts with the click of an ad.
What is a "campaign"?
A campaign is an omni-channel approach to advertise your products or services.
Believe it or not, you see campaigns come across your phone, tablet, television, and radio on the daily.
An advertising campaign is a series of advertisement messages that share a single idea and theme, which is the make-up of integrated marketing communications.
What do you mean "forms"?
Forms are designed for lead capture. We sympathize with privacy concerns; therefore, we use a premium form system that is HIPPA, FERPA, and ADA compliant. It does take time and collaboration to identify the right form fields to apply, so think how to best lead your users in your funnel.
What is meant by sales tools?
The perfect sales remedy to stay organized is CRM integration – (if applicable) for customer intake and lead tracking. Applying industry relevant stages to track leads, gives you a crystal clear idea where each prospect stands and allows them to continue to nurture those who are genuinely interested in your service or product.
Optional: NerdBrand is a HubSpot Certified partner. HubSpot costs are based on the amount of LIVE contacts you plan to use. We recommend their tools; however, if a CRM is all you desire, we can work with your current platform or research the right option for your budget.
Explain what is list segmentation?
List segmentation pertains to email marketing tactics. We simply take your contact list and separate them into appropriate audiences. It is not exactly strategic that everyone in your contact list receives an email blast. We suggest having your contacts organized by demographics, behavioral data, and more if metrics are applicable. Overall, list segmenting enhances message targeting to specific people and provokes more enticing interest in a product or service.
