Premium, uncluttered, and unskippable advertising.
How Cinema Advertising Can Help Your Business
- Reach families, Gen Z, and Millennials
- Get access to an audience of 8 million moviegoers each week
- Show off your brand on 21,000 screens across the US
75
Of moviegoers are Gen Z & Millennials
Is your business a good fit for cinema ads?
Cinema ads drive accelerated spending across tons of categories. The top ones being dining, retail shopping, travel, pet supplies, home improvement, and entertainment experiences.
Restaurants
Down for dinner and a movie? Of course, who wouldn’t be? It’s ingrained in our culture! Restaurants, bars, ice cream shops and other food & beverage businesses can increase foot traffic by advertising in nearby theaters.
Amusement
Theme parks, arcades, trampoline parks, and other entertainment venues can reach families, a prime movie-going audience especially during the holidays.
Higher Ed
Reaching generation after generation of prospective students can be a tough task for marketers. Keep your esteemed university or college in front of prospective students and families with kids in the household.
Travel
Moviegoers are hungry for experiences and tend to have the disposable income to travel. Putting your brand on the big screen offers the ability to immerse an audience in any destination.
Frequently asked questions
When would my ad run?
Cinema ads are broken into two categories: Segment One and Segment Two. Segment One is the group of ads & trailers that run closest to the movie starting.
Advertising during Segment One means more people are in their seats ready for the movie to start – they’re paying attention! So, you’ll build more awareness by advertising in Segment One. But, of course, Segment One also comes at a higher rate.
How quickly can my ads be started?
If you have existing video content, we can typically launch a campaign within about three weeks.
Without existing video content, timelines for a campaign launch will vary. We have the ability to produce trailers, commercials, and video content. Get in touch if we need to knock out that piece of the puzzle first.
Can I advertise anywhere beyond the big auditorium screens?
There’s more! We can also run your ad on TV screens in movie theater lobbies. Even better, we can tag movie attendees and continue serving digital display ads to them after they’ve left the theater.
How do I know if movie theater ads are working?
There are lots of ways to judge a campaign’s performance. The simplest method is to have a strong call-to-action or offer within your video ad. That action might be driving traffic to a specific website page or offering a discount code the viewer can use in-store or on your website.
Broadly, cinema advertising is a brand-building and brand awareness marketing tactic. So, it’s not always simple to attribute a sale to cinema ads. If there isn’t a trackable offer in the ad itself, we can also gauge success by monitoring things like:
- The number of branded searches in Google. For example, searches specifically for your company name and product name.
- Performance lifts in your digital marketing channels, like Google search ads, online video, social media ads, etc.
- Traffic to your website and engagement of visitors. If we see a major increase in Direct and Organic traffic following a cinema ad buy, that’s a good sign your awareness is raising and customers are engaging.
Can cinema ads be paired with other marketing tactics, like geofencing and digital advertising?
Yes! Cinema ads can and should be part of an integrated advertising strategy, not left running in a vacuum. We often pair cinema campaigns with other digital advertising tactics, like geofencing ads, paid search/PPC ads, social media ads, and retargeting ads.