Brand standards build familiarity and trust with your customers because you look consistent!
Brand standards can start with a brand style guide that defines the acceptable uses of your logo, your brand’s color palette, and font choices. Or you can expand to a full brand guidelines package.
What should be included?
By setting standards for the proper use of your logo and supporting graphics, your brand will stand out from competitions marketing and advertising campaigns.
Level up your style guide to full brand wizardry!
Its purpose builds on that once you grow as a brand. It includes things such as photography style and the tone of your message.
It’s a document that will grow as your organization grows and your advertising sophistication expands. At a minimum, you should have your colors, fonts, copy tone, and all visuals defined in the guide.
It helps your team externally
Define your brand’s values
Additionally, you may have your brand promise or mission statement, brand values, brand attributes, and plenty more in a brand guide.
Your brand promise clearly states why your brand exists and why it’s important to customers. Most importantly, it communicates the intentions of your brand’s mission and purpose.
It helps your team internally
Define your brand’s attributes
Your attributes are like your brand’s personality traits. These are used to facilitate workplace culture, talent attraction, and, most importantly, your brand message.
Inevitably, there will be times when your brand need to handle a PR crisis or respond to cultural events. Your values are a guide that help avoid misconceptions about your brand, draft responses, and maintain employee satisfaction.