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2019 in Review with some interesting nerd facts listed here. The year of 2019 has been a whirlwind, and 2020 looks to be more of the same with economic news, impeachment, and upcoming runs for President. We saw as nerds our culture grow. With the all time high conclusion of Avengers: End Game. Generation X

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The California Consumer Privacy Act (CCPA) takes effect on January 1, 2020. This legislation secures new privacy rights for California consumers. It is very similar to GDPR in the European Union. If you are a for-profit entity that collects and/or processes the personal information of any California residents and you meet at least one of

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Buyer personas are fictional customers you want to sell to. They’ve been around for a long time. They’re developed by market teams to help them take services to market. If your marketing team has a persona, and your sales team has a criteria, and services has another criteria. You’re a company with multiple personalities. This

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To determine the Importance of Branding, Think of an open-ended question like, “When you think of online streaming video services, what brands come to mind?” You probably think of Netflix or Youtube. Net-and-chill is not Youtube-and-chill. Branding is what your customers associate with you and your product. Making the importance of Branding top of mind.

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This Spark the VILLE presented by the Prospect Area Chamber of Commerce. Spark the VILLE is aimed at the Louisville business community. This month’s speaker is 3rd District U.S. Congressman John Yarmuth. The Congressman shares how he developed his business and transitioned into a political career serving Louisville. Congressman John Yarmuth is Chairman of the

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If you Google “Instagram Declining” you’ll discover a new topic percolating. This seems to happens every few years. One thing declines as another potential replacement arrives. I was asked recently about how to increase followers on Instagram, and I thought thought, “why?” Instagram is declining right? Well, hold on. Is Instagram Declining? According to Search

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