In AI “data sets” are used for LLMs (Large Language Models). However, data is backward looking. Data is collected historically from what we now know, not what we can know.
Creativity is forward looking.
It looks and asks, “what can we do now and in the future?” Creativity asks us to imagine what could be. Not what was, like data does.
This doesn’t mean AI isn’t helpful. It’s just not creative like a human is, and true imagination is still solely human.
We can’t lose ourselves in data though. I’m not saying that data is not important.
Ask yourself this. In light of your past experiences, present circumstances, and future hopes and dreams. What do you want to achieve?
I can’t be more emphatic. Don’t rely solely on data, or a singular source (tools) to determine your success. It takes multiple sources and tools.
How do we move forward?
AI is becoming limited by several factors including how much energy it needs (not electric or water I mean people). But I want to address how people will use it in their daily lives.
As of this writing, you go to Google search and ask it questions using specific keywords or phrases to find the answer. Upon you hitting the enter key you are given options (websites) to choose from that Google believes will help. Those are the blue links in a list that everyone fights for supremacy. That changes soon.
The NEW Google Experience
Google has announced that it will change the search engine and eventually those blue links that people convey to be “top of the page on” will retire.
Instead you’ll ask a question and you’ll not be presented options that may have the answer for you to click on. Rather you will be given the answer, or answers along with follow up questions that will be available to help you with your search. Or you can ask your own follow up question.
Either way. Google Search now becomes something else.
It becomes a conversation with a machine, not a search result page. This means that many sites will suffer traffic and revenue loss. Why click a link and read on when Google’s AI is telling you what you want to know?
Google’s AI wants a couple of things that I can think that could help you stay relevant. It’s not about ranking at the top anymore (protip: it’s not been for quite a while).
If your website doesn’t clearly answer:
- Who you are.
- What category you belong to.
- When you should be mentioned.
AI systems won’t include you consistently. Therefore you need to audit your content asap!
Google is literally telling you to understand how visibility actually works. Therefore please stop the early 2000’s understanding of ranking based on keywords.
It’s not as simple as you think to write content that AI wants. And it’s not something that AI can write about, after all think about that… you want AI to write copy that AI will prefer in search?? Really?
You need a professional communication specialist and some nerds that will spend time with you and learn your business to understand the best way to promote it.
