Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both the agency and client, including maintaining a brand’s identity well, cohesive campaigns and strategic thinking, access to specialists, and more. What Is A Marketing Retainer? A marketing retainer is a long-term agreement between a company
continue reading
Here’s the NerdBrand Off-Page SEO Checklist. Off-Page SEO is the practice of optimizing your website “off” your site and on an external source. Off-Page SEO checklist items include backlinks and social profiles. If you have a website and are still not active on social media (it is 2020 you know,) then you’re leaving money on
continue reading
SEO Checklist for the Marketer is only a title. So SEO and Marketing converge like other professions. But don’t take the title of the post here that we think the two are the same. Content We’ve heard for decades that “Content is King” and it’s still true. Google prefers to please their users. So indexing
continue reading
Covid-19 has created a lot of new social awareness about how we treat each other. Many businesses are facing failure or, at least, losing valuable opportunities because of the pandemic. In a modest effort to help, we at NerdBrand are sharing our list of favorite work apps that may help you improve team cooperation and
continue readingSo how do you get Google to like your website content for a set of keywords? Well, one way that is just starting, and looking into Long Form Content. Get to writing Long Form Content! Start with the topic cluster approach. It’s the idea of creating content that points users toward a page that has more
continue reading