Posts Tagged with: Brand Equity

Are you familiar with Google’s brand philosophy? It was written when the company was less than 10 years old and is broken down into a list of ten principles. Listen as the NerdBrand team discusses, and enjoy some elevator music we included at the end, while real-life interrupts our fun. First NerdNEWS With cinema’s closed

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Brand attributes are both functional and emotional associations that are assigned to a brand. They can establish a brand identity. Microsoft’s Brand Attributes Human, Connected, Intelligent. Jeff Hansen, GM of Microsoft Brand Strategy, gives you an EXCELLENT example and presentation of what a Brand should do, and can do, for your business. Watch the video

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For this episode of the NerdBrand Podcast, our first of five episodes is about Samsung. Samsung is one of the top 5 most valuable brands in the world for 2020. What do you think of when you hear their name? Phones? Appliances? TVs?  Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.

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This episode we’re talking about Brand Launches and Brand Equity that was awesome and review what they did, and how they launched publicly. As well as what Brand Extensions are plus how Corvette puts easter eggs in their cars. Not the candy kind. Key Brand Communication Points Brand launches are always a nervous matter, so

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On this episode of the NerdBrand Podcast we’re talking about Branding Blunders, My new sound effects, and the state of Podcasting. The Blunders List Pepsi Branding Blunders – social awareness Do you remember Kendall Jenner making everything all right by handing a can of Pepsi to a riot cop? Pepsi does not want you to

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On this episode of the NerdBrand Podcast we’re talking about Brand Expansion, Social Signals, and the Zach Snyder Justice League cut! NerdTalk What is Brand Expansion? hint: I kinda made it up. But, essentially, pushing your brand into new realms. Tips to do that: Take a look at where you are. Do you really know

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