Branded search results, AKA those snazzy Google results that folks see when they search specifically for your brand name or product name, can make or break a sale. We’ll get you started on how to change them!
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Let’s explore the importance of sound in branding. Sounds are used to create a unique and memorable brand experience.
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After much thought and consideration among all of my go-to brands, my favorite nerdy brand is Nintendo. As I’ve grown, the evolution of Nintendo has been exponential. Every Friday night during my childhood, my sister would plug in the ol’ Nintendo 64 and play different variations of Mario Party.
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Dr. Probst is an author, marketer, and brand strategist with over 17 years of experience. He also teaches Consumer Market Research at UCLA.
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Welcome to the latest episode of the NerdBrand podcast, where we’ll be discussing the high cost of advertising during the Super Bowl.
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TikTok is taking the social media world by storm, leaving brands wondering how to best make use of the platform.
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When you think of ads and advertising, what comes to mind? For most people, it’s usually television or print advertising. For some, it may be web banner ads and pre-roll ads seen on YouTube. Others may think of Google and Adwords. But philosophically, it goes much deeper than that. “Advertising” means so much more than
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Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among
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