Brand Managers! ASSEMBLE! I could not resist. On this episode of the NerdBrand Podcast, we welcome back Dr. Emmanuel Probst! And he has a new book to discuss called Assemblage: The Art and Science of Brand Transformation. Dr. Probst is an author, marketer, and brand strategist with over 17 years of experience. He also teaches
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Welcome to the latest episode of the NerdBrand podcast, where we’ll be discussing the high cost of advertising during the Super Bowl. Before we dive into the cost of Super Bowl ads, let’s take a look at the history of advertising during the big game. The first Super Bowl was played in 1967, and the
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TikTok is taking the social media world by storm, leaving brands wondering how to best make use of the platform.
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When you think of ads and advertising, what comes to mind? For most people, it’s usually television or print advertising. For some, it may be web banner ads and pre-roll ads seen on YouTube. Others may think of Google and Adwords. But philosophically, it goes much deeper than that. “Advertising” means so much more than
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Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among
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