Posts Tagged with: Brand Awareness

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Storytelling is instrumental to building a brand, but you must catch the attention of your customers first. In this final episode of our three-part series about storytelling, we talk about the idea of creating Spectacle. >> Listen to the full Elements of Storytelling series: Part 1 | Part 2 Chapter 1-2: Mitch’s News First up,

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Brand evolution is the practice of making gradual changes in response to customer feedback. This often affects the brand’s creative aesthetic, strategic messaging, position in the marketplace, staffing, and more. While a brand evolution shares similarities to a rebranding, the two concepts aren’t interchangeable. A rebrand is a significant shift in how your brand looks

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On this episode of the NerdBrand Podcast, we’re diving into how brands diversify. This episode kicks off a three-part series starting with Brand Extensions.  What’s A Brand Extension?  A brand extension (sometimes called a category extension) is when a brand uses its established name or an established product line to launch a new product or category.

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On this episode of the NerdBrand Podcast, we’re taking a dive into storytelling and your brand story. Grabbing someone’s attention in today’s world is difficult, so telling your brand story in a compelling way is critical to succeeding. But what if your story is mundane or just plain boring? That’s not the case. Not everything

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From Elon Musk to Kylie Jenner, personal branding is a hot topic these days. On this episode of the NerdBrand podcast, we’re talking about the value of personal branding, with a particular focus on the impressive presence Dwayne “The Rock” Johnson has built for himself! But first, Marvel movies are getting pushed to 2021, streaming

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Join us on Ep. 21 of the NerdBrand podcast, where we talk about Brand Principles and Amazon. This is the final brand spotlight in our series on the Top 5 Most Valuable Brands. Amazon occupies the #1! Listen to the Five-part Podcast Series Episode 17: Samsung and Brand Value Episode 18: Microsoft and Brand Attributes

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Are you familiar with Google’s brand philosophy? It was written when the company was less than 10 years old and is broken down into a list of ten principles. Listen as the NerdBrand team discusses, and enjoy some elevator music we included at the end, while real-life interrupts our fun. First NerdNEWS With cinema’s closed

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This episode of the NerdBrand Podcast is about Apple, at number 3 for the top 5 most valuable brands of 2020. Listen in as we discuss SDCC news and Apple’s brand values! First off thank you to our listeners! Did you know that SDCC was a virtual event this year? Sadly, the average per session

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For this episode of the NerdBrand Podcast, our first of five episodes is about Samsung. Samsung is one of the top 5 most valuable brands in the world for 2020. What do you think of when you hear their name? Phones? Appliances? TVs?  Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.

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