Sierra Mist to Starry and other branding cautionary tales. On this episode of The NerdBrand Podcast has announced an exciting pivot back to its original roots
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The HBO Max saga represents a fascinating case study in brand equity and the power of consumer recognition.
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Understanding when to rebrand and how to effectively conduct a brand audit are crucial for business success. Whether you're a seasoned professional or new to brand management, this guide offers…
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Skittles rebrand is a leap into the nonsensical. New packaging, logo updates, and quirky advertising we've come to know from the brand.
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Before you worry about designing a new website, running Google Ads, or any other shiny marketing tactic, be sure you've nailed down your brand identity.
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In the spirit of Valentine’s Day (or Single’s Awareness Day depending on your outlook), we asked the NerdBrand team to share the brands and ad campaigns they’re most fond of.
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There’s a line of thought in advertising something like this: some work wins awards, and others sell products. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get…
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Despite what you may have heard, print advertising is alive and kicking. Whether it’s a sales materials, a magazine ad, direct mail, or just plain ol' business cards, print still…
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When you think of ads and advertising, what comes to mind? For most people, it's usually television or print advertising. For some, it may be web banner ads and pre-roll…
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Brand guides define the acceptable uses of your logo, color palette, font choices, photography style, and tone of message across all online and offline mediums.
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