Google Ads Management
The pay-per-click (PPC) advertising landscape is increasingly competitive.
The pay-per-click (PPC) advertising landscape is increasingly competitive.
We identified that national chains were joining Avanti’s typical competitor list, causing declines in ad positions. With adjustments to the budget and a good selection of key terms, we carved Avanti a sweet spot in Google search results.
Paid search CTR was stable at 5.70%. CVR improved to 7.97%, thanks to new search landing pages.
Branded search campaigns exceeded CTR and CVR targets. CPC is nearly identical at $1.32, allowing us to dedicate more budget to general paid search.
Branded search campaigns exceeded CTR and CVR targets. CPC is nearly identical at $1.32, allowing us to dedicate more budget to general paid search.
A conquesting campaign was set up to combat competitors. We succeeded in pulling 149 clicks from competitors in a single month.