The critical role of project management is fundamental to orchestrating successful marketing campaigns; indeed, it is their very backbone.
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In the world of modern marketing, data-driven decisions have become the gold standard for businesses of all sizes. However, as we explored in our latest podcast episode,
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Branded search results, AKA those snazzy Google results that folks see when they search specifically for your brand name or product name, can make or break a sale. We'll get…
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Let's explore the importance of sound in branding. Sounds are used to create a unique and memorable brand experience.
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Dr. Probst is an author, marketer, and brand strategist with over 17 years of experience. He also teaches Consumer Market Research at UCLA.
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Welcome to the latest episode of the NerdBrand podcast, where we’ll be discussing the high cost of advertising during the Super Bowl.
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In the past year, TikTok has taken the social media world by storm. With an estimated 1.7 billion users, 3.5 billion app downloads, and its endless creative potential, users can’t…
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f you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge.
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When you think of ads and advertising, what comes to mind? For most people, it's usually television or print advertising. For some, it may be web banner ads and pre-roll…
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Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher,…
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