Let's explore the importance of sound in branding. Sounds are used to create a unique and memorable brand experience.
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We're talking about the five senses of a brand and, in this part of the series in particular, why it's essential to consider how your brand is perceived through sensory…
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We’ll look at some brands that have done an excellent job incorporating their visual identity into their branding and explore the role of packaging and store layout in conveying a…
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In the latest episode of the NerdBrand podcast, we dive into scent branding and how it plays an essential role in creating a lasting impression on consumers.
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Welcome to the first episode of our series, exploring the five senses of the brand. Today, we're focusing on taste and how successful food brands leverage their signature flavors.
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Valentine’s Day may be over, but love is still in the air as we continue to celebrate the brands that have captured our hearts. In a recent episode of the…
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Dr. Probst is an author, marketer, and brand strategist with over 17 years of experience. He also teaches Consumer Market Research at UCLA.
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Welcome to the latest episode of the NerdBrand podcast, where we’ll be discussing the high cost of advertising during the Super Bowl.
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Sure, using a fancy AI tool like ChatGPT to write your LinkedIn bio might sound like a fun idea, but it may not be best to rely on it entirely.
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