We need to talk.
Branding is the art and science of creating a memorable experience.
We start with specifying your goals and defining a strategy during brand consulting sessions.
We need to hear your story, so we can tell it in a way that drives business performance.
Brand Identity & Web Development
Then, we create a well-designed and expressive brand that creates trust with your customers.
A brand identity is a name, logo design, website, ads, podcast, or any other creative that identifies your brand.
The building blocks of your brand identity are standardized in a brand guide for maintaining consistency in your business’s visual identity.
Conversion Optimization
(a.k.a. digital marketing)
With dedicated account managers and access to our team of brand strategists and designers, we constantly strive to improve your business.
When it’s all said and done, our job is to increase revenue and reduce waste in your budget.
Our brand agency services handle all aspects of branding, digital marketing, web design, and sales support.
Whether you’re a fledgling business or an established brand, we design and manage every strategic, tactical, and visual move. In effect, we strengthen your brand’s appeal to customers.
Frequently Asked Questions
Well, it’s not a marketing agency or web design agency. Let’s get that out of the way *doink*
A branding agency is a firm that specializes in launching new brands, guiding companies through rebranding projects, and providing a brand strategy to guide marketing teams. As a branding agency, we study your business. Then, we solidify goals and plan long-term growth strategies that guide your marketing campaigns.
Unlike most digital marketing agencies, we acknowledge business growth is rooted in a “strategy first, tactics second” mindset. For this reason, partnering with a branding agency and establishing a clear strategy is critical before you begin investing in marketing.
We advertising types do enjoy our jargon, don’t we? We can admit it.
A logo is an expression of your brand, but it’s not branding. At its core, branding is the act of defining, then consistently delivering a unique experience. As you learn more about us, you’ll find our brand philosophy, everything is an ad, very helpful.
Branding is that stake in the ground. It says, “This is why we do what we do. This is how we do it differently. These are the problems we can solve for customers. And this is how we’ll consistently ensure a memorable experience.”
As you can imagine, creating a unique customer experience requires more than a logo. Just like being an interesting person requires more than just having a face.
Generally, a branding agency’s primary offerings are brand strategy, brand identity, and lastly, brand management. Brand strategy is the effort of defining your company’s purpose. In a similar fashion, establishing a brand identity requires setting standards for how your company both looks and sounds.
Branding agencies help companies tell a consistent story and stay visually consistent across all marketing and advertising channels. That’s job number one.
They also work hand-in-hand with executive leadership to align marketing and the broader business strategy.
One bajillion dollars. Kidding, of course.
We’re more than happy to talk budget details at length as soon as we get to know your brand and goals. As it stands, asking this question upfront is like asking, “How much does a car cost?” That depends. It could cost a little, or it could cost a truckload of cash.
We like to think we’re fair with our rates. So your costs won’t fluctuate. Consequently, there’s lots of predictability and flexibility in our subscription services.
Branding project timelines vary greatly depending on your goals, industry, and current branding & marketing sophistication. That said, a simple branding project can take around 90 days, and a complex project can take 6 to 12 months or longer.
The timeline depends on how long your brand has been active, organizational structure and internal resources, the number of assets needing to be updated, the complexity of your website needs, resources needed to relaunch the brand, and several other factors we’ll discuss.
Hey, we’re a little biased, but yes! Brand standards are a critical planning piece, but there’s far more required to translate your brand strategy into an effective marketing strategy.
Branding isn’t a “set it and forget it” activity. On the contrary, as customer expectations change, new competitors enter the market, and technology changes. Your brand strategy and marketing tactics need to evolve in tandem.
By all means, if you already have brand standards, that’s music to our ears. We’ll review them and offer input on how to improve or expand them, if and only if it’s needed. If your brand is well-established and already in great shape, perfect. That means the projects we partner on will move a little faster!
