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Brand Identity

What Is Brand Identity?

Brand identity is everything visual, auditory, or even emotional that triggers memories or feelings in your customers. At NerdBrand, we call it “Nerd-Branding”—because we geek out over the details that make a brand unmistakably you.

Brand Identity
Brand Identity
Brand Identity

Brand Identity is the heartbeat of your brand.

1

Logo Design

We begin by listening: leadership, sales, marketing, and stakeholders. We get under the hood of your existing brand before starting visuals.
2

Brand Guidelines

Clear rules for logo usage, color palettes, fonts, tone, and all other assets you’ll need—so that every sign, website, and social post behaves like part of one consistent story.
3

Implementation and Support

From your website to local signage, vendor assets to internal documents—we make sure your teams execute the new identity properly so the quality holds up.
Brand Identity

Why Brand Identity Matters

  • To stand out locally. Louisville is full of great businesses. A strong identity ensures you are memorable—not just another name in the Yellow Pages or Yelp.
  • To build trust. Consistency breeds confidence. When people see a brand that looks polished, speaks clearly, and shows up reliably, they trust it more.
  • To support growth. A well-designed identity isn’t just skin-deep: it enables smoother marketing, clearer messaging, and better ROI on every visual and verbal touchpoint.

We help you find your brand voice pillars. The  foundation underpinning every piece of content.

1

Your brand personality

Does your brand talk like a mentor, an authority figure, or a friend at the bar? Your voice guide explains what personality type means to your content.
2

Your voice archetype

Who should writers hear in their head when they’re writing in your voice?
3

Your brand tone

Cheerful, sarcastic, inquisitive – this is the emotional tenor of your content.
4

Your brand vocabulary

Do you use $10 words or $2 words? Your voice guide gives writers specific reading-level guidelines to follow.
5

Your brand rhythm

Are you short and punchy like Nike? Long and rambling like Oatly? Or somewhere in between? We find your rhythm scientifically, with the magic of AI.
6

Competitor comparison

To show your voice in action, a piece of competitor copy is rewritten in your voice.
7

Changes by channel

Is your email voice more casual than your blog voice? Do you love emojis – but only on social? These guidelines help writers deliver copy appropriate to the channel.
8

Your style guide

This lists all the little nuances that make your copy sound like you. Words you use all the time, words you hate, even quirks in punctuation.

Let's Talk

Ready to forge an identity that Louisville residents will recognize and respect? Reach out for a free quote with NerdBrand. We want to hear your story, understand your goals, and help you become unforgettable in this city.

Brand Identity

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