DTC E-commerce Marketing for Online Brand

LensFactory, a direct-to-consumer brand manufacturing replacement lenses. Order new lenses from the comfort of your home!

Online lens replacement is a relatively new option for customers. Leaning into video allowed for the power of storytelling to be used. We explained how the online ordering process works and why LensFactory is a great choice.

Logo Design

LensFactory logo GRAY

20

Shopping Campaigns Increased

4.6

Million Impressions

4-6

CTR

Video ad results were a 150% increase in online sales.

Colors
Blue

#279ED4

Green

#8FC32D

Purple

#403C58

Gray

#626366

Brand Guidelines