Elite Primary Care & Wellness approached us wanting to modernize their digital presence while clearly communicating their unique value: direct primary care and wellness for Louisville and Southern Indiana. Their previous site lacked personality, failed to highlight membership benefits, and didn’t convert visitors into potential patients.
Elite Primary Care and Wellness Logo
We began by creating a visual identity that evokes trust, clarity, and care. The logo, typography, and color palette were tailored to reflect a clinic that’s professional yet inviting.
Colors
Blue
PANTONE® 4154 CP
CMYK – 100, 67, 0, 33
RGB – 14, 65, 116
HEX – #0E4174
Red
PANTONE® 178 CP
CMYK – 0, 75, 57, 0
RGB – 255, 88, 93
HEX – #FF585D
Powder Blue
PANTONE® – 2190 CP
CMYK – 61, 5, 0, 0
RGB – 86, 183, 230
HEX – #56B7E6
Green
PANTONE® 7488 CP
CMYK – 51, 0, 86, 0
RGB – 120, 214, 75
HEX – #78D64B
Website Design and Development
Next, we designed a website that showcases Elite’s services — membership plans, preventive health, wellness programs — in a user-friendly layout. We structured pages to optimize for patient questions (e.g. “How does direct primary care work?”) and used SEO best practices to drive organic visibility.
