A landing page is a webpage designed to persuade users to take a particular action or to promote a specific offer. For example, you may have a landing page or a specific service line, a newsletter sign-up, or RSVPing to an event. People typically arrive at landing pages via a pay-per-click (PPC) advertising.
Most importantly, landing pages are conversion focused. We strip navigation from the site and remove opportunities for browsing. Either the visitor opts in for the offer or they exit the page.
Using landing pages allows us to segment audiences, isolate data, and ensure no ad budget is being wasted.
Want to see examples? Here are a couple landers from Hanover College and Colorado Custom Covers & Decks.