Why does this matter, or what does it mean? Simply put the idea that you are going to “rank” page one hasn’t been relevant for a while, this puts the nail in the coffin.
Google is leaning into AI search even more. If you have a website with AI written copy or simply DYI content, then you will likely see your traffic online plummet. AI search is about context, and if you sell pet products, it’s not enough to blog or produce content related to pet products. You now have to do the work with a real person writing your content (pages and posts). Preferably with a copy writer versed in your industry.
From the horses mouth at Google (source):
Because your curiosity doesn’t always fit into keywords, we’re also introducing the biggest upgrade to our Search box in over 25 years — now completely reimagined with AI. This intelligent Search box puts our most powerful AI tools right at your fingertips, making it easier to ask your questions.
Translation, “you don’t really know the question, but you have a vibe about what your thinking about. So here’s some suggestions.”
Sigh… sometimes this job hurts.
So if you are familiar with Google Alerts, then it’ll help understand this.
From Google:
With information agents, you can stay updated on whatever matters most to you. Your agent will intelligently look across everything on the web, like blogs, news sites and social posts, plus our freshest data, such as real-time info on finance, shopping and sports, to monitor for changes related to your specific question.
So if you’re a business owner, you’re probably thinking, I NEED MORE SOCIAL MEDIA POSTS! But hold on. Branded Media is important, but without strategy, you’re still throwing stuff on the wall hoping something sticks. PLEASE STOP THAT. It’s a waste of money and TIME.
It needs to be done right to avoid those losses and be well planned to work as expected. Before you ask, “how much?” it’s time and talent for someone to do it right and plan it for you. So before you hire, prep a budget.
If you want to discuss your business and it’s goals we’d love to listen and help plan for a more meaningful and memorable brand experience that grows your revenue.
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