Brand Identity

Brand Identity is anything visual, auditory, or olfactory that triggers an emotion or memory in your customers. We call it Nerd-Branding.

Our Process:

Consulting

We’re nerds, so we start by gathering information about your existing brand identity. Our team conducts interviews with leadership, sales, marketing, and key stakeholders, to understand your business before we make “creative” materials.

Design

A brand guide is cool, but it is what establishes clear rules for logo usage, colors, fonts, and all brand assets across sales and marketing. It’s a document your business needs to stay consistent for visual representation of your brand.

Implementation

We guide your team—from executives to vendors—on the proper implementation of your new brand. Our creative team ensures your website and marketing materials align with the brand’s new look, voice, and tone.

Why Brand Identity Matters

Simple answer is: TO STAND OUT.

A strong brand identity is crucial for driving business performance. We help you define your company’s purpose and establish standards for how the brand looks and sounds moving forward.

We help you find your brand voice pillars. The foundation underpinning every piece of content.

Your brand personality

Does your brand talk like a mentor, an authority figure, or a friend at the bar? Your voice guide explains what personality type means to your content.

Your voice archetype

Who should writers hear in their head when they’re writing in your voice?

Your brand tone

Cheerful, sarcastic, inquisitive – this is the emotional tenor of your content.

Your brand vocabulary

Do you use $10 words or $2 words? Your voice guide gives writers specific reading-level guidelines to follow.

Your brand rhythm

Are you short and punchy like Nike? Long and rambling like Oatly? Or somewhere in between? We find your rhythm scientifically, with the magic of AI.

Competitor comparison

To show your voice in action, a piece of competitor copy is rewritten in your voice.

Changes by channel

Is your email voice more casual than your blog voice? Do you love emojis – but only on social? These guidelines help writers deliver copy appropriate to the channel.

Your style guide

This lists all the little nuances that make your copy sound like you. Words you use all the time, words you hate, even quirks in punctuation.

Let's Talk

We need to hear your story, so we can tell it in a way that drives business performance.

With dedicated account managers and access to our team of brand strategists and designers, we constantly strive to improve your business.

When it’s all said and done, our job is to increase revenue and reduce waste in your budget.