A brand’s perception was recently discussed in a NerdBrand Podcast episode. We’re talking about the five senses of a brand and, in this part of the series in particular, why it’s essential to consider how your brand is perceived through sensory experiences.
In our previous episode, we discussed touch and how it relates to branding. Similar to money, various brands have products where the sense of touch and feel is crucial. For example, US dollars have a specific feeling in the material, made from a cotton blend, which is essential for authenticity and counterfeit prevention.
How a product feels can be especially significant when the sensory experience directly impacts how people use the product. Incorporating touch and feel can improve brand perception and customer experience.
It’s essential to remember that brand perception isn’t about how a company sees itself. Rather, it’s how customers and the larger world view the brand.
By focusing on all sensory elements of a brand, including touch and feel, businesses can create a memorable experience that leads to new customers, repeat customers, and brand ambassadors.
Choosing the right name for your business or brand is more than just a creative…
Is AI a friend or foe in the creative realm? Join us as we unravel…
Podcasting has undergone a significant transformation over the years, evolving from a niche hobby to…
Effective communication is the lifeblood of personal and professional relationships. It’s a skill that transcends…
Skittles rebrand is a leap into the nonsensical. New packaging, logo updates, and quirky advertising…
Before you worry about designing a new website, running Google Ads, or any other shiny…