A brand’s perception was recently discussed in a NerdBrand Podcast episode. We’re talking about the five senses of a brand and, in this part of the series in particular, why it’s essential to consider how your brand is perceived through sensory experiences.
In our previous episode, we discussed touch and how it relates to branding. Similar to money, various brands have products where the sense of touch and feel is crucial. For example, US dollars have a specific feeling in the material, made from a cotton blend, which is essential for authenticity and counterfeit prevention.
How a product feels can be especially significant when the sensory experience directly impacts how people use the product. Incorporating touch and feel can improve brand perception and customer experience.
It’s essential to remember that brand perception isn’t about how a company sees itself. Rather, it’s how customers and the larger world view the brand.
By focusing on all sensory elements of a brand, including touch and feel, businesses can create a memorable experience that leads to new customers, repeat customers, and brand ambassadors.
Search engine optimization versus search engine marketing—do you know the critical differences? More importantly, are…
Understanding when to rebrand and how to effectively conduct a brand audit are crucial for…
Google has once again sent the digital marketing world into a tailspin with its latest…
Authentic branding isn't just a marketing buzzword—it's the foundation of successful business relationships in today's…
Podcasting has become a powerful medium for sharing ideas, telling stories, and connecting with audiences—all…
Choosing the right name for your business or brand is more than just a creative…