Marketing

Marketing to me is both strategic and tactical; one can’t exist effectively without the other. Branding informs marketing on how to do that effectively.

TikTok vs. Instagram Reels: What’s the Difference?

By now, I'm sure you're aware of Instagram's short, punchy, and entertaining video clips called Reels. Since its launch in…

3 years ago

What Are Retargeting Ads and Why Should Your Business Use Them?

Website visitors are fickle. Most people visiting your website will leave without taking the action you want them to take.…

3 years ago

What Is TikTok? An Introduction to TikTok for Brands

In the past year, TikTok has taken the social media world by storm. With an estimated 1.7 billion users, 3.5…

4 years ago

Why Turnkey Websites Are Bad for Your Business

Turnkey websites sound like a great idea when you’re venturing out on your own. Of all the steps involved in…

4 years ago

Grow Your Business Using LinkedIn

LinkedIn is a social media platform that is quickly on the rise in today's hyperactive social environment.

4 years ago

Optimizing Your Google Business Profile and How To Attract More Local Customers

Before Google My Business, it wasn’t long ago the phone book was the most practical way to find restaurants, service…

4 years ago

How To Optimize Your LinkedIn Posts Using Video

Video has been on the rise in marketing for years. This content marketing medium will forever remain an effective way…

4 years ago

What Is A Marketing Retainer and How Do They Work?

Marketing retainers are commonplace and stand as an alternative to project-based work. A retainer arrangement has many benefits for both…

4 years ago