Branding identifies you to be a trusted and reliable service. It’s what makes you distinct from your competitors. Good branding beats paid ads.
Sierra Mist to Starry and other branding cautionary tales. On this episode of The NerdBrand Podcast has announced an exciting…
The HBO Max saga represents a fascinating case study in brand equity and the power of consumer recognition.
Understanding when to rebrand and how to effectively conduct a brand audit are crucial for business success. Whether you're a…
Skittles rebrand is a leap into the nonsensical. New packaging, logo updates, and quirky advertising we've come to know from…
Before you worry about designing a new website, running Google Ads, or any other shiny marketing tactic, be sure you've…
In the spirit of Valentine’s Day (or Single’s Awareness Day depending on your outlook), we asked the NerdBrand team to…
There’s a line of thought in advertising something like this: some work wins awards, and others sell products. The wisdom…
Despite what you may have heard, print advertising is alive and kicking. Whether it’s a sales materials, a magazine ad,…
When you think of ads and advertising, what comes to mind? For most people, it's usually television or print advertising.…
Brand guides define the acceptable uses of your logo, color palette, font choices, photography style, and tone of message across…