Once you establish your brand identity and message, there’s always the “now what?”
On this episode, we talk about how to take action, implement a marketing strategy, and execute across the many digital and traditional marketing channels available today.
00:00 – Intro
02:16 – Mitch’s TidBit – Warner Bros New Logo
14:14 – Jon’s Eh – Video creation and editing tips
25:10 – Multichannel use of Video
26:40 – Brand deliverables (action)
27:30 – Copywriting and brand language
28:00 – Design – Brand identity, aesthetic, and visuals
Table of contents
Mitch’s Warner Bros. Logo Review
Back in 2019, Warner Bros. updated their logo for on-screen use. Recently, they launched a press release revealing the new flat version of the logo for broader use.
So far, only 11% of respondents expressed they like the redesign. What about you?
Video Streaming Growth in 2020
Over the years, marketers have been preaching that video is going to be king. Well, now it certainly is.
In 2020, there was an 80% increase in YouTube and YouTube TV viewing time on TV screens. That last qualifier is big.
It’s long been the case that YouTube is prominent as a digital video outlet, especially on mobile devices. But until recently, the platform didn’t extend quite as significantly into the average person’s living room.
With the rise of over-the-top streaming technologies like Roku, Google Chromecast, and Amazon FireTV Sticks, YouTube has truly, truly hit mainstream.
Brand Action and Executing Your Marketing Strategy
A fresh brand message, flashy logo and website, new business cards and apparel…
It’s all exceptional. But then what? How do you take these elements, create a marketing strategy, and execute in a way that attracts customers?
Not all platforms are suitable for every brand. For example, LinkedIn requires a heavy touch via personal profiles, typically by leadership within your organization.
If your brand doesn’t have much of a photogenic side, competing on Instagram will be tough, as another example.
Choose platforms that align with your brand’s natural advantages instead of trying to be everywhere at all times.
The skills and talents you have among your team will determine what marketing initiatives and platforms you can successfully take on.
For example, tasking your social media manager with growing a TikTok presence, but not having the budget or resources for video editing is unlikely to result in a great outcome.
Likewise, if you’re in a restricted industry, such as cannabis or CBD, that is barred from using typical digital advertising and media platforms, you’ll need to put a lot of effort into SEO – ranking organically in search engines.
That’s going to call for at least one great writer on the team who deeply understands your business, and someone with knowledge of the broader elements of content marketing to execute.
Branding & Marketing Agency Partnerships
Unless you’re a large company with extensive budgets, you’re likely to have many skills gaps internally. Few small businesses could or should justify having a full-time SEO content writer, videographer, web developer, creative director, and so on.
For those gaps in expertise, partnering with a branding agency can be a cost-effective way to accomplish your goals and kick your marketing efforts into high gear.
If you need help with your brand’s message, identity, and ongoing marketing, contact us Nerds to have a look.
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I'm the Co-founder and CEO at NerdBrand. I've spent over 12 years in digital advertising providing strategic direction for businesses to build better websites, brands, and messaging, with an eye for improving online presences and laying a foundation for future growth. View all posts by Jason Davis