We’re doing a sequel! This episode of the NerdBrand podcast is us revisiting the Cloverfield Conspiracy and Viral Marketing! What’s that now all look like in 2020? Will there be more films?
What is Viral Marketing?
According to film theorist Dan North,
“Traditional publicity campaigns rely on the carefully timed release of authoritative information from a central source to a mass audience. Viral campaigns, in contrast, depend on relinquishing control: releasing key pieces of information in carefully chosen places, in the hope and expectation that it will spread organically through the target audience, as a virus spreads from person to person.”Dan North
Websites and Social Media were used to thread a story that was not clear until the following movie was released: 10 Cloverfield Lane.
Anticipation rose for the the next, The God Particle, renamed, Cloverfield Paradox. Below is the budgets Bad Robot had and its Gross sales for its movies since 2001.
Viral Marketing Campaign sites still online:
YouTube Video for Viral Campaign
CREEPY – she drank the slushy stuff, in a gift, and drank it, and was dead in the first movie on couch after losing her mind in the video.
Viral Marketing website for Jamie’s and Teddy
Jamieandteddy.com is a viral website created by the Cloverfield producers as part of the Viral Marketing Campaign. The site was created by Jamie Lascano, as a gift for her boyfriend, Teddy Hanssen. Eleven video clips were posted on the site before the movie’s premiere.
Cloverfield Theory Film Timeline
It seems 4-5 movies are planned, with the next one coming soon. Overload was not a in the franchise. https://www.ign.com/articles/2018/04/26/overlord-is-not-cloverfield-4-but-a-true-cloverfield-sequel-is-on-the-way
- Cloverfield – 2008/10
- Cloverfield Lane – 2016
- God Particle – Cloverfield Paradox – What happened to this movie?
- unknown ?
- unknown ?
|2001||Joy Ride||John Dahl||$23 million||$36.6 million|
|2008||Cloverfield||Matt Reeves||$25 million||$170.8 million|
|2009||Star Trek||J. J. Abrams||$150 million||$385.7 million|
|2010||Morning Glory||Roger Michell||$40 million||$60 million|
|2011||Super 8||J. J. Abrams||$50 million||$260.1 million|
|Mission: Impossible – Ghost Protocol||Brad Bird||$145 million||$694.7 million|
|2013||Star Trek Into Darkness||J. J. Abrams||$190 million||$467.4 million|
|2015||Infinitely Polar Bear||Maya Forbes||$6.7 million||$2.1 million|
|Mission: Impossible – Rogue Nation||Christopher McQuarrie||$150 million||$682.7 million|
|Star Wars: The Force Awakens||J. J. Abrams||$245 million||$2.068 billion|
|2016||10 Cloverfield Lane||Dan Trachtenberg||$15 million||$110.2 million|
|Star Trek Beyond||Justin Lin||$185 million||$343.5 million|
|2018||The Cloverfield Paradox||Julius Onah||$45 million||N/A|
|Mission: Impossible – Fallout||Christopher McQuarrie||$178 million||$791 million|
|Overlord||Julius Avery||$38 million||$41.7 million|
|2019||Star Wars: The Rise of Skywalker||J. J. Abrams||$275 million||$1.074 billion|
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