Posts Tagged with: Branding

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Here on the podcast we love movies, and all things in the “nerd” culture as we believe that is THE culture of the day. Therefore, nothing is coincidence with advertising in movies, email, social media, and more. NerdBrand Podcast – Episode 37 In this episode we’re discussing the elements of storytelling. Starting with the “why”

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Brand evolution is the practice of making gradual changes in response to customer feedback. This often affects the brand’s creative aesthetic, strategic messaging, position in the marketplace, staffing, and more. While a brand evolution shares similarities to a rebranding, the two concepts aren’t interchangeable. A rebrand is a significant shift in how your brand looks

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Would you like to play a game? Would you like to listen to a podcast? In true Halloween fashion, on this episode of the NerdBrand podcast, we’re talking about marketing lessons we can learn from horror movies and how can you join the fun this season as a brand? Franchises are brands. It’s a stretch,

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Join us on Ep. 21 of the NerdBrand podcast, where we talk about Brand Principles and Amazon. This is the final brand spotlight in our series on the Top 5 Most Valuable Brands. Amazon occupies the #1! Listen to the Five-part Podcast Series Episode 17: Samsung and Brand Value Episode 18: Microsoft and Brand Attributes

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Are you familiar with Google’s brand philosophy? It was written when the company was less than 10 years old and is broken down into a list of ten principles. Listen as the NerdBrand team discusses, and enjoy some elevator music we included at the end, while real-life interrupts our fun. First NerdNEWS With cinema’s closed

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There’s a line of thought in business that great advertising goes something like this: some work wins awards, and some work sells product. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that I mean the focus often blurs between what is

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Brand integrity is how consumers perceive your company, and it’s more important today than ever before. Do you happen to recall the infamous Soup Nazi from Seinfeld? He’s an immensely talented but surly chef, known throughout the city for his delicious soups, steely glare, and rigid rules of engagement. Should a patron fail to follow

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