Posts Tagged with: Brand Identity

Few noticed that Hasbro Studios rebranded their in-house television content production and distribution division to Allspark. “We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” Stephen Davis, Hasbro’s executive VP and chief content officer. Hasbro History Hasbro was started

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This episode of the NerdBrand Podcast is about Apple, at number 3 for the top 5 most valuable brands of 2020. Listen in as we discuss SDCC news and Apple’s brand values! First off thank you to our listeners! Did you know that SDCC was a virtual event this year? Sadly, the average per session

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Brand attributes are both functional and emotional associations that are assigned to a brand. They can establish a brand identity. Microsoft’s Brand Attributes Human, Connected, Intelligent. Jeff Hansen, GM of Microsoft Brand Strategy, gives you an EXCELLENT example and presentation of what a Brand should do, and can do, for your business. Watch the video

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This episode we’re talking about Brand Launches and Brand Equity that was awesome and review what they did, and how they launched publicly. As well as what Brand Extensions are plus how Corvette puts easter eggs in their cars. Not the candy kind. Key Brand Communication Points Brand launches are always a nervous matter, so

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There’s a line of thought in business that great advertising goes something like this: some work wins awards, and some work sells product. The wisdom in that sentiment is pretty clear. Advertising creatives sometimes get lost in the quest for “art” in their work. By that I mean the focus often blurs between what is

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Brand integrity is how consumers perceive your company, and it’s more important today than ever before. Do you happen to recall the infamous Soup Nazi from Seinfeld? He’s an immensely talented but surly chef, known throughout the city for his delicious soups, steely glare, and rigid rules of engagement. Should a patron fail to follow

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If you’re not making creative content for your brand, then you’re already behind. Content publication rates on channels like brand websites, YouTube, Facebook and others are huge. This means people see new and fresh things every minute, or in some cases, every second. Unfortunately, you can’t keep recycling previously published content to keep up. Additionally,

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Advertising is a key to solid brand building. When you think of advertising, what comes to mind? For most people it’s usually television or print ads. For others, it may be web banner ads and pre-roll video ads they see on YouTube. But philosophically, advertising goes much deeper than that. “Advertising” means so much more

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Brand guides define the acceptable uses of your logo, color palette, font choices, photography style, and tone of message across all online and offline mediums. At its simplest, a brand is the consistency of experiences a customer has with your business. That isn’t limited to experiences with your product. It’s more expansive than that and

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Employer Branding is something that we believe will become highlighted among brands in 2020. Without putting investment into your company’s perception to potential employees, it’ll make the hiring process tougher, and expensive. Employer brand describes an employer’s reputation as a place to work. This is not a new concept, but awareness of employer branding among

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