Posts Tagged with: Brand Identity

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We are diving into brand message more. What is it? What is the passion behind your brand and why these are important in your business strategy. Skip ahead on Youtube by chapter below: 00:00​ – Intro 02:13​ – Mitch’s Tidbit 07:30​ – Why does your brand exist? 09:30​ – What is a brand message? 13:00​

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In this second part of a three part series, we’re discussing the elements of storytelling. This episode is Theme and Dialogue.  NerdBrand Podcast – Episode 38 Here on the podcast we continue discussing our love movies, and all things in the “nerd” culture as we believe that is THE culture of the day.  Often the

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Here on the podcast we love movies, and all things in the “nerd” culture as we believe that is THE culture of the day. Therefore, nothing is coincidence with advertising in movies, email, social media, and more. NerdBrand Podcast – Episode 37 In this episode we’re discussing the elements of storytelling. Starting with the “why”

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We’re back for part two of our series on brand diversification. In part one, we talked about the value of brand extensions and discussed a few off-the-wall extensions from brands like Tesla and KFC. This episode, we’re deep diving into the concept of brand dilution. Brand dilution occurs when brands push a bit too far

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On this episode of the NerdBrand Podcast, we’re diving into how brands diversify. This episode kicks off a three-part series starting with Brand Extensions.  What’s A Brand Extension?  A brand extension (sometimes called a category extension) is when a brand uses its established name or an established product line to launch a new product or category.

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Would you like to play a game? Would you like to listen to a podcast? In true Halloween fashion, on this episode of the NerdBrand podcast, we’re talking about marketing lessons we can learn from horror movies and how can you join the fun this season as a brand? Franchises are brands. It’s a stretch,

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From Elon Musk to Kylie Jenner, personal branding is a hot topic these days. On this episode of the NerdBrand podcast, we’re talking about the value of personal branding, with a particular focus on the impressive presence Dwayne “The Rock” Johnson has built for himself! But first, Marvel movies are getting pushed to 2021, streaming

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Is it appropriate to jettison any element of your defined brand message that makes you recognizable, charming, or singular for the sake of a popular social cause, fashion, or trendiness? You probably remember the hot water Chick-fil-A landed in a few years ago when their COO, Dan Cathy, made headlines for his comments on same-sex

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Few noticed that Hasbro Studios rebranded their in-house television content production and distribution division to Allspark. “We are excited to refine our brand in the industry under the moniker ‘Allspark’, which is a fun homage to the life force in Transformers,” Stephen Davis, Hasbro’s executive VP and chief content officer. Hasbro History Hasbro was started

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This episode of the NerdBrand Podcast is about Apple, at number 3 for the top 5 most valuable brands of 2020. Listen in as we discuss SDCC news and Apple’s brand values! First off thank you to our listeners! Did you know that SDCC was a virtual event this year? Sadly, the average per session

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