SEO problems? Try this.

SEO problems? Try this.

So you’ve got a WordPress website and now installed a SEO plugin. But that’s not the end of your SEO problems.

You need to know that you’re focusing on the words that people actually search for. 

If you’re optimizing for a term nobody uses, you can rank number one, but you still won’t have any traffic.

If you’re optimizing for a term that’s so competitive that you won’t ever be able to rank for it, then you won’t get any traffic as well.

So how do you fix your SEO problems?

SEO problems
Ubersuggest SEO tool

A lot of work in research and development for discovering what works best for you. I would start with Ubersuggest. Start with your domain, or a competitors. It’s free and easy.

SEO is not a set it and forget it fix, it takes extra effort and knowledge about the search engines, and the plugin to get the most out of it.

Researching what your readers want requires getting into their heads. It’s like the CSI shows that mom still watches. It takes more than 10 minutes to figure this out, but there is a lot of hard work, and time required to do it.

Without knowing who is already showing up, how can you write for them or those you want to show up?

Don’t forget the content

If you are struggling with SEO problems, then you could have a content problem. The search engine ranks not merely based on having words, and images on the page. But rather if that content is intriguing, and useful.

As users click on the result more, the more you can rank for the terms your article is about.

That’s what a healthy CTR (Click-Thru-Rate) can do for you.

We can audit your content and tell you where you rank, and offer help to adjust it. It’s not a quick fix. Writing is an art, but writing solely for the search engine won’t work either. Remember it’s always about the readers.

That is your users.

Content has to be easily read, and written in a way that is not like, “the other guys,” out there. Make it interesting and useful. Even if you feel it’s too far, you would be surprised what your readers engage with.

Link it up!

Don’t forget that once you get to writing awesome content, start linking up to other articles and pages on your site.

Even give credit to sites your referencing in your content by linking to them. It’s just good will and gives the original author proper credit for the quotes you’ve added to your website.

Sadly, much of the content being published is simply not worth linking to. 75% of it is getting zero inbound links. So forget the ‘more is better’ approach to content if you want links. Go with quality instead. Your content will generate links only if it is truly exceptional—’remarkable,’ as Seth Godin would say.”

 Brian Sutter, Forbes.com

NerdBrand has a talent for data gathering with regards to search engine optimization. Sign up for a quick review of what you want to rank for, and what you actually do rank for by leaving a comment below or clicking the email address in the footer.

I've built brands and created online experiences since I started my own company in 2008 called Capstone Creations. Today I help business owners develop strategies that are geared for growth and conversion optimization using WordPress website development and design. I love digital strategy. If it's in advertising, I love participating building teams and guiding companies to discovering new avenues of revenue.

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