SEO Checklist for the Marketer is only a title. So SEO and Marketing converge like other professions. But don’t take the title of the post here that we think the two are the same.
We’ve heard for decades that “Content is King” and it’s still true. Google prefers to please their users. So indexing worthless pages of content, or pages that lack any information value for their users doesn’t benefit anyone.
The result is that your content, no matter how beautifully crafted that blog is, no one will see it.
Content is copy (like what you are reading), images, videos, and embedded posts from social media. Your WordPress blog is your biggest and most powerful tool for search engine optimization to rank organically.
Indexing is your pages on the search engine results page (SERP). It’s simply adding pages to the SERP for search. How your website is constructed matters as much as how you have added content to the pages via the editor.
Headings are the titles (H1, H2, and on…) that separate the paragraphs on the page. Typically 300 words minimal per page, but most pages you will find on the SERP have over 1,000 words to rank.
Mobile search and non-mobile Google has said there is not a separate search engine or algorithm for each. While true, the results do appear differently due to screen sizes. Optimize your page titles for both mobile and desktops.
But one thing to really consider is the “tap targets” on the pages. Your thumbs are a good way to measure how far apart items on the page need to be. This will fly in the face of those that hate white space. But you’ve lost the fight, let your designer add it, cause it’s good for SEO.
Schema data is the data that the robots see to determine the details for the pages. There are various types, and not all sites require it, but it’s not a bad idea for you if you’re constantly updating and publishing content.
A better secured web (paraphrased) is what Google wants, so if you do not have a SSL (https) then you’re behind. Keep in mind this is helpful for security, but doesn’t mean you have protection against hackers.
When adding your site to the Google Console, make sure you add the https version and not the http.
Performance and Technologies
Perfomance for SEO is about page load for your users, but without the technology you’ll never have a fast site. Many hosts promise fast speeds, but if you’re not paying a lot of money, then you’re not as fast as you think.
Performance is also effected by the content on the page. Videos and large image files can slow a page, even if you embed a lot of content (videos) it can slow the page load. Making SEO efforts difficult or impossible.
Technology evolves in web very quickly, new code libraries are always being released and debated. As a business owner that’s not a concern, but think of it this way. What gets better gas milage? Or what costs you more money by not being as efficient. This happens in web and can make success online hard to achieve.
If you want a audit – please contact us here, and we’ll take a look at what you have going on free.