Vetiver Aromatics E-commerce Rebrand

Vetiver Aromatics E-commerce Rebrand

Cover of Vetiver Aromatics' brand guide, designed by NerdBrand. Logo visual is the word Vetiver in large, all caps and Aromatics in smaller caps just below. Teal and tan swirls are in the background. These take on the shapes of how a perfume might dissipate when sprayed into the air.
Vetiver Aromatics Brand Guide Cover

What we did:

Brand Naming, Strategy, Identity, Copywriting, Product Design, Photography, and Creative Design.

Rebrand for Vetiver Aromatics, an e-commerce retailer of perfume kits.

After 18 months of 600 product label designs, a logo redesign that’s outfitted with a complete brand guide, new advertising campaigns, social posts, and a Shopify website redesign…

We’re excited to reveal the new Vetiver Aromatics!

After taking on the management of Vetiver’s email marketing and Google Ads in 2020, revenue quickly grew by 3x. Excitedly, we began discussing a rebrand!

But where to start? The logo? Colors? Do we test different designs before committing? How will this design work if the product was on a shelf? What’s the message?

Now, we’re unveiling all the brainstorming and creative work that originated over those Zoom calls in the depths of 2020.

Angie Andriot |

NerdBrand has been great for my online retail business. Since I started working with them back in February, my sales have tripled. They are always quick to respond to my questions, give excellent advice when I need it, and keep me in the loop about the work they are doing. I was pretty skittish about working with an advertising agency, as I have had bad dealings in the past, but they make it joyful, easy, and profitable. I am grateful to have found them.

Vetiver Aromatics logo. Logo visual is the word Vetiver in large, all caps and Aromatics in smaller caps just below. A teal swirl sits behind the logo, partially transparent.
New Logo Design for Vetiver Aromatics
Vetiver Aromatics Deluxe Perfume Kit. A shiny white square box, about three inches in depth. Vetiver Aromatics logo is on the top cover of the box.
Product Catalog Photography
Vetiver Aromatics perfume kit. Shows a few fragrance notes, a booklet, and empty bottles.

Product Photography
Perfume kits, essential oils, and more are available at Vetiver Aromatics.

Vetiver Aromatics cinnamon fragrance note in clear and amber colored bottles. New label designs supporting Vetiver's rebrand are displayed.
Screenshot of Vetiver Aromatics' new e-commerce website design.

New Shopify Store Web Design

We build on WordPress and Shopify at NerdBrand. Regardless of the platform, our focus is on being strategic and creative. Because, at the end of the month, what makes us happy is seeing you hit that next revenue goal.

Vetiver Aromatics' basic perfume kit, prepared for their e-commerce rebrand. Ideal for beginners. Shows fragrance notes, coconut oil, empty vials, and kit box.

Packaging Design, Labels, and Photography for E-commerce Rebrand

After setting new brand colors, fonts, and more, we redesigned 600 perfume product labels, including bottles, boxes, and marketing materials.

The labels had to be specially designed to fit on many different-sized bottles, as well as printed on liquid-resistant paper. We also carefully considered how the products would look when presented in all places, from a Google Shopping ad to the shelf in your local retail store.