JetRight

JetRight

JetRight is a leading Nashville company providing private jet charter, ownership consulting, and maintenance services.

Nashville Branding and Web Design - JetRight
Chris Rakaskas, VP Strategic Partnerships at JetRight
Chris Rakaskas, VP Strategic Partnerships at JetRight

“NerdBrand has helped us greatly in launching and growing our social presence. I highly recommend them.”

Social Media Marketing and Management

We are responsible for social media posting, engagement, and listening. This includes responding to comments and actively creating conversations with other Nashville organizations and influencers.

Social content is prepared each month by our team, presented to JetRight for feedback and approval, and then scheduled for publishing. On occasion, our content team attends JetRight’s community events in Nashville to provide real-time social media coverage.

Stefan Speligene, JetRight Board Member

“JetRight’s partnership with NerdBrand has been very positive! Working collaboratively to create social content, we’ve greatly improved the visibility of JetRight in the Nashville community over the past year and solidified relationships with our partners. If you’re in need of help with social media marketing, NerdBrand comes highly recommended.”

Problem

In 2018, JetRight sought assistance improving their social media marketing and implementing a consistent social media presence across Facebook, Instagram, and LinkedIn.

We were tasked with creating social content around a few key topics:

Portraying JetRight’s commitment to and influence in the Nashville community.

Communicating the benefits of business aviation.

Highlighting JetRight’s Nashville roots, including their role as the Official Private Aviation Partner of the Nashville Predators and Nashville Soccer Club. JetRight also frequently provides charter services to Tennessee Titans players and management, as well as Nashville’s top country music artists.

Annual Social Media Performance

JetRight’s organic Facebook presence experienced significant growth from 2018 to 2019 as a result of NerdBrand’s social media marketing.

551% Increase in Organic Reach (from 5,795 to 37,738)
538% Increase in Social Impressions (from 8,663 to 55,296)
439% Increase in User Engagement (from 828 to 4,877)

Social Media Marketing Analytics

LinkedIn and Instagram do not provide extensive historical analytics. However, JetRight experienced notable increases in community growth and activity on both platforms as a result of NerdBrand’s social media marketing.

Relationships with JetRight’s Nashville business and community partners were improved through ongoing content collaborations. These notable partners include the Nashville Predators, Nashville Soccer Club, Tennessee Business Aviation Association, Martha O’Bryan Center, Make-A-Wish Foundation of Middle Tennessee, and The Register Club.

CEO at NerdBrand. I've spent over 12 years in digital advertising providing strategic direction for businesses to build better websites, brands, and messaging, with an eye for improving online presences and laying a foundation for future growth.