Hanover College

Hanover College

Higher Education Web Design and Marketing

WordPress Web Design + Google & YouTube Ads + Radio Ads + TikTok Ads

A higher education website design project built on WordPress for Hanover College. We were tasked with moving the site from Hanover’s in-house CMS to WordPress.

Now, the website is set to support Hanover’s student recruitment efforts and to scale alongside their digital marketing needs.

Student Recruitment Marketing for Private College

View of Hanover website on a laptop and an iPhone

We managed both digital and broadcast radio campaigns to improve Hanover’s brand awareness and share their unique offers, such as their Pell Promise and Price Promise.

To attract students and move them into the application process, we created numerous landing pages that supported campaigns, promoted specific academic programs, and captured leads.

Telling Hanover’s Brand Story with YouTube Video Ads

Showing authentic Hanover experiences and building inspiration through video ads proved to be an engaging strategy.

With higher ed enrollment lagging lately, digging into those roots and sharing compelling brand stories is crucial.

Attracting New Student Applications with Targeted, Timely Messaging

We routinely tweaked the visuals and stories in order to engage students and their parents at different stages of the college decision.

The result?

More student applications. End of story.

Improved Brand Awareness and Increased Student Applications

An important step in our partnership with Hanover was assigning conversion values for different steps toward enrollment, such as Contact Made, Account Created, and Application Submitted.

To date, our campaigns are generating an estimated $1.5 million annually in new conversion value among prospective students.

We’re delivering well over 15 million targeted impressions to Hanover’s audiences across digital and offline tactics.

Paid search ads drive a lion’s share of activity, while video, display, and remarketing ads attract excellent traffic volume at a low cost-per-click.

Experimenting With TikTok Ads

We’re excited to work with brands that push the envelope and experiment with new opportunities. So, when Hanover asked us for help running TikTok ad campaigns, we jumped at the chance.

Early outcomes are showing TikTok is a reliable channel for building brand awareness and interest among Hanover’s prospective students.

We’re seeing video completion rates superior even to YouTube and advertising costs are on par with Google.

Interested in advertising your brand on TikTok? Contact us.