Brand guidelines project.
NerdBrand is a brand agency based in Louisville, Kentucky, specializing in branding, web design, and marketing. They recently worked with LensFactory, an eyeglass lens manufacturer, to create a comprehensive brand guide that would help LensFactory communicate its brand identity and message effectively.
One of the strengths of this brand guideline?
It uses clear and concise language.
The focus is written in a way that is easy to understand, even for someone unfamiliar with branding or marketing. This makes it a valuable resource for employees to create marketing materials.
This is especially important for an eyeglass lens manufacturer like Lensfactory, as it ensures that all employees can effectively communicate the brand’s identity to customers.
This guide emphasizes the importance of consistency in branding. With this guide, LensFactory can establish a strong brand identity and connect with customers meaningfully.