The CRM Boutique

The CRM Boutique

CRM solutions for service-based organizations.

Woman dressed in 50s business attire

Mid-century with a modern flare! Diana at The CRM Boutique approached us for a full rebrand and to help bring her unique vision to life. We were primarily tasked with creating a visual brand identity reminiscent of the 1950s and 1960s and a new website to match it. 

Diana Cuevas, Owner at The CRM Boutique |

“The NerdBrand team captured the essence of my brand so well! I came to them with just an idea and a mood board, and they were able to package it all into a brand that uniquely represents who I am and what I do. Jonathan, Mitch, and Lora were patient with me as I went back and forth on colors, logos, etc., and ultimately delivered exactly what I was looking for! Will definitely reach out again when needed. Thanks for your creativity, professionalism, and quality work!”

Logo & Brand Guide

Our first step was designing a fresh logo. We leaned into shapes and colors commonly associated with mid-century design.

original CRM Boutique logo
Original Logo
NerdBrand updated the old logo to a newer cleaner version
Revised Logo

Following approval of the logo, we moved on to developing the rest of The CRM Boutique’s brand identity.

CRM doll revision from drab to fab

This process included updating some existing illustrations with the new color palette and expanding on them to create a series of web-optimized SVGs unique to CRM Boutique.

We packaged all visual assets into a brand guide, including logo standards, fonts, colors, and more. Any time The CRM Boutique needs new creative designs or marketing materials printed, this guide serves as “guardrails” to ensure visual consistency.

What we did:

Brand Strategy, Identity, Copywriting, Product Design, and Website Development and Design.

Cover and interior page of CRM Boutique's brand guide - CRM solutions

Custom WordPress Theme Development and Design

With a strong brand identity in place, we moved to design a new WordPress website steeped in mid-century iconography, eye-catching colors and quirky professionalism that directly represented The CRM Boutique’s owner.