CRM solutions for service-based organizations.
Mid-century with a modern flare! Diana at The CRM Boutique approached us for a full rebrand and to help bring her unique vision to life. We were primarily tasked with creating a visual brand identity reminiscent of the 1950s and 1960s and a new website to match it.
“The NerdBrand team captured the essence of my brand so well! I came to them with just an idea and a mood board, and they were able to package it all into a brand that uniquely represents who I am and what I do. Jonathan, Mitch, and Lora were patient with me as I went back and forth on colors, logos, etc., and ultimately delivered exactly what I was looking for! Will definitely reach out again when needed. Thanks for your creativity, professionalism, and quality work!”
Logo & Brand Guide
Our first step was designing a fresh logo. We leaned into shapes and colors commonly associated with mid-century design.
Following approval of the logo, we moved on to developing the rest of The CRM Boutique’s brand identity.
This process included updating some existing illustrations with the new color palette and expanding on them to create a series of web-optimized SVGs unique to CRM Boutique.
We packaged all visual assets into a brand guide, including logo standards, fonts, colors, and more. Any time The CRM Boutique needs new creative designs or marketing materials printed, this guide serves as “guardrails” to ensure visual consistency.
What we did:
Brand Strategy, Identity, Copywriting, Product Design, and Website Development and Design.
Custom WordPress Theme Development and Design
With a strong brand identity in place, we moved to design a new WordPress website steeped in mid-century iconography, eye-catching colors and quirky professionalism that directly represented The CRM Boutique’s owner.