Sometimes we have to fix WordPress websites.
Now, before you go, “well, it is WordPress…”
No. It was not.
Over the last year, we’ve been approached by multiple WordPress users who were having difficulty using their websites.
Comfy Cow’s story was no different: out-of-date WordPress and theme versions, a bloated commercial theme, plugins conflicting with the theme and host, you name it.
But first things first, we put a fresh spin on the brand with a new brand guide.
Rebuilt WordPress Theme on Molecule
*beep boop error error*
Our first clue to the severity of the website problem was errors on their lead gen form plugin.
So, as we do, our team began investigating.
We uncovered several outdated plugins, as well as an outdated version of WordPress. Most troublesome was the instability of the commercial WordPress theme that served as the site’s foundation.
After a full WordPress rebuild on Molecule, the website is now fully functional and scalable for Comfy Cow’s marketing and advertising needs.
Improving WordPress Website Performance and Google’s Core Web Vitals
Google’s Core Web Vitals are intended to help site owners focus on the metrics that matter most: performance metrics, like page load speed, as well as user experience metrics.
The tools to evaluate your site are available now, allowing you to make necessary changes to improve the metrics below.
Website Metrics Before NerdBrand
Website performance affects everything: engagement with your site, multiple page visits, return visits, conversions or checkouts, and SEO in general.
Performance
59%
Structure
69%
Comfy Cow’s Core Web Vitals Before NerdBrand
Largest Content Paint
1.8 seconds
Total Blocking Time
392 ms
Cumulative Layout Shift
.1
Website Metrics After NerdBrand
As you can see, performance spiked across the board due to our site rebuild and content optimizations.
Performance
94%
Structure
89%
Comfy Cow Web Core Vitals – After
Largest Content Paint
1.3 seconds
Total Blocking Time
0 ms
Cumulative Layout Shift
.11
More to come from the Nerds and the Cow soon!
