Podcast Ep.14 – The Last Starfighter and Nostalgic Marketing

Podcast Ep.14 – The Last Starfighter and Nostalgic Marketing

NerdBrand Marketing Podcast

Greetings Starfighter! In this episode we’re discussing The Last Star Fighter and how nostalgia marketing works.

Essentially, nostalgia marketing aims to capture (or rather, re-capture) your audience’s attention by tapping into older and more familiar trends from the past — and we know that it works.

But first breaking news! 

Michael Keaton Returns is set to return as Bruce Wayne/Batman for Ezra Miller’s the Flash movie, and potentially more films in the DCEU, e.g. Batgirl or Nightwing. 

This is awesome for Batfans! He’s likely to be set up as the “Nick Fury” of the DCEU, much like Ben Afleck was supposed to.

However, I believe he’ll be Thomas Wayne as Batman, as The Flash movie is based on Flashpoint. Where The Flash goes back in time, and saves his mom. Thus changing the timeline and creating a new reality. 

SDCC IS NOT CANCELED!

Sort of. News is that Comicon 2020 will be online this year with panels for Bill and Ted 3. Yes Keanu Reeves online doing a panel… 



But I calm my nerd, and let’s get to what we are here for kids.

The Last Starfighter Famous Quotes (MP3):

https://www.soundboard.com/sb/the_last_starfighter

Why does nostalgia marketing work?

What are your favorite ads that use it?  hint: Super Bowl

When does nostalgia marketing go too far and sell you the fad or trend, rather than the product or service?

Nostalgia helps you create more authentic campaigns.

Nostalgia marketing is effective because it makes advertisements and marketing campaigns appear more down-to-earth and authentic to your audience.

Cons to it? It narrows your audience. So if your brand is about Nerds, will it only attract “nerds”?

Not necessarily – why?  Because “nerd” is general, whereas The Last Starfighter is “generational”

Sources

https://en.wikipedia.org/wiki/The_Last_Starfighter

https://www.autopilothq.com/blog/nolstagiainmarketing/

https://blog.hubspot.com/marketing/examples-nostalgia-marketing-ads

Be sure to check out or other podcast episode on Directors Cut Marketing strategies.

Click here to listen to the previous episode, the Year of the Nerd, or click here to listen to the next episode where we dive into Google Core Web Vitals.

CEO at NerdBrand. I've spent over 12 years in digital advertising providing strategic direction for businesses to build better websites, brands, and messaging, with an eye for improving online presences and laying a foundation for future growth.

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