Podcast Advertising

Podcast Advertising

Podcast Ads

Podcast advertising is powerful. Place audio ads on networks, and get your brand mentioned on a podcast.

Advertising is saying you are good while PR is getting someone else to say you are good. Quote by Jean-Louis Gassee

Why podcast advertising?

Advertising extends your brand’s awareness. Podcast ads must naturally resonate with listeners and encourage them to take action. Moreover, you are literally giving a voice to your business.

The podcast industry market size is 23.56 billion in 2023. There are over 5 million podcasts with over 70 million episodes between them.


54% of podcast listeners have said they are more likely to consider the brands they hear advertised on podcasts.

$1.4 Billion

That’s the amount of podcast advertising revenue generated in 2021.

Podcast ads should contain the following:

  • Be only a 15-30 second ad during the show pre-roll, mid, or post.
  • Spotlights your business and promotional offers.
  • Make a clear statement to include: “This episode of this podcast is sponsored by [Your Company].”

Ad spending for podcasts is expected to increase.

This reflects a growing consumer appetite. It is an on-demand audio format. In addition, this format is very accessible. Marketers include in their budgets podcasting to reach this growing audience.

Let’s get started.