Podcast Advertising

Podcast Advertising

Podcast Advertising is here.

Podcast advertising is powerful. We place audio and display ads on networks. As well as mention you as well on our podcast.

Advertising is saying you are good while PR is getting someone else to say you are good. Quote by Jean-Louis Gassee

Why podcast advertising?

Advertising extends your brand’s awareness. Podcast ads must naturally resonate with listeners and encourage them to take action. Moreover, you are literally giving a voice to your business.

54%

54% of podcast listeners have said they are more likely to consider the brands they hear advertised on podcasts.

$1.4 Billion

That’s the amount of podcast advertising revenue generated in 2021.

Podcast ads include:

  • Develop a 15-30 second ad during the show, which spotlights your business and promotional offer.
  • Pre-roll at the beginning of the show.
  • Each podcast episode shared across social media accounts.
  • Make a clear statement on social media to include: “This episode of the NerdBrand Podcast is sponsored by [Your Company].”
  • Networks for podcasts distribution via iHeart, iTunes, Spotify, YouTube, and other streaming platforms.
  • Display ads on podcast networks we’re also on too!

Ad spends for podcasts are expected to increase.

This reflects a growing consumer appetite. It is an on-demand audio format. In addition, this format is very accessible. Marketers are including in their budgets podcasting to reach this growing audience.