Podcast Ads
Podcast advertising is powerful. Place audio ads on networks, and get your brand mentioned on a podcast.
Why podcast advertising?
Advertising extends your brand’s awareness. Podcast ads must naturally resonate with listeners and encourage them to take action. Moreover, you are literally giving a voice to your business.
The podcast industry market size is 23.56 billion in 2023. There are over 5 million podcasts with over 70 million episodes between them.
54%
54% of podcast listeners have said they are more likely to consider the brands they hear advertised on podcasts.
$1.4 Billion
That’s the amount of podcast advertising revenue generated in 2021.
Podcast ads should contain the following:
- Be only a 15-30 second ad during the show pre-roll, mid, or post.
- Spotlights your business and promotional offers.
- Make a clear statement to include: “This episode of this podcast is sponsored by [Your Company].”
Ad spending for podcasts is expected to increase.
This reflects a growing consumer appetite. It is an on-demand audio format. In addition, this format is very accessible. Marketers include in their budgets podcasting to reach this growing audience.
